Partner to Partner: When Channel Partners Form Profitable Relationships

By Scott Salkin | June 6, 2017

More so than ever, the sales landscape is built on networks and relationships that enable companies and individuals to support each other to achieve strategic goals. Thanks to an increase...

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Successful Strategic Alliances: The Story of Adidas and Spotify

By Jen Spencer | May 30, 2017

  Have you heard of Spotify? Unless you’ve been in hiding for a while, chances are you’re familiar with the company. The ubiquitous music app has developed a couple strategic...

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7 Questions to Evaluate Your Partner Management Software

By Ryan Sherman | May 9, 2017

There are a ton of partner management software and tools out there purporting to be everything you need to rev up your partner relationships and turn your program into a...

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Should Channel Partners Be Responsible for Your Customers’ Success?

By Elliot Hullverson | May 4, 2017

In the past, channel partners often focused on transactional activity. In fact, up to 85–90 percent of channel relationships were transactional a decade ago. These relationships did very little to...

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How to Effectively Leverage Automation to Scale a Successful Partner Program

By Ruli Garcia | April 27, 2017

You’ve gotten your partner program out of the pilot stages. With high-quality partners working on your behalf and weaving your solution into the fabric of their clients’ enterprises in a...

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3 Examples of SaaS Companies with Successful Partner Programs

By Joshua Ruffner | April 4, 2017

Unfortunately, there’s no secret formula for creating a successful partner program. Other than hard work, grit, and determination, there’s not much we can offer in terms of fail-safe steps to...

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