More so than ever, the sales landscape is built on networks and relationships that enable companies and individuals to support each other to achieve strategic goals. Thanks to an increase...Read More →
Have you heard of Spotify? Unless you’ve been in hiding for a while, chances are you’re familiar with the company. The ubiquitous music app has developed a couple strategic...Read More →
There are a ton of partner management software and tools out there purporting to be everything you need to rev up your partner relationships and turn your program into a...Read More →
In the past, channel partners often focused on transactional activity. In fact, up to 85–90 percent of channel relationships were transactional a decade ago. These relationships did very little to...Read More →
You’ve gotten your partner program out of the pilot stages. With high-quality partners working on your behalf and weaving your solution into the fabric of their clients’ enterprises in a...Read More →
Unfortunately, there’s no secret formula for creating a successful partner program. Other than hard work, grit, and determination, there’s not much we can offer in terms of fail-safe steps to...Read More →
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