3 Keys to Building Successful Strategic Alliances

By Nicki Kamau | March 23, 2017

Many businesses acknowledge the importance of joining forces and achieving a common goal. In fact, according to a recent study conducted by the CMO Council, 85 percent of respondents viewed...

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A Perfect Match: How to Find Your Ideal Channel Sales Partners

By Nicki Kamau | February 14, 2017

As you set down the path to take advantage of the tremendous financial and brand-building benefits of channel sales, it’s easy to jump the gun. It’s not uncommon for those...

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The Allbound Podcast: Building a Quality Partner Program from the Ground Up

By Matt Hensler | January 18, 2017

Joe Barnes, Head of Channels at Cohesity, joins guest host Matt Hensler, Vice President of Customer Success at Allbound who is filling in for Jen Spencer, on The Allbound Podcast...

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The Initial Ask: What is Your Relationship Based On?

By Morgan Elizabeth Aozasa | December 24, 2016

This post is part three of a six-part series. Want to start at the beginning? Here you go. (more…)

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The Allbound Podcast: How to Find and Build an All-Star Partner Team

By Jen Spencer | December 21, 2016

Gary Sheedy, Director of Commercial Partner Programming at DAQRI, joined me on The Allbound Podcast to discuss how to find the right partners and build a solid partner program. (more…)

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Wow, There Are a Lot of Partners Out There! Choosing, Engaging and Developing the Right Partners

By Morgan Elizabeth Aozasa | December 16, 2016

This post is part two of a six-part series. Want to start at the beginning? Here you go. Much like Aziz Ansari questioned in his book Modern Romance, it can...

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