Affiliate or Referral: How to Pick the Perfect Partnership

By Ali Spiric | January 2, 2020

If you find it difficult to differentiate between channel partner types, don’t sweat it. You’re definitely not alone. It can be confusing figuring out what each partnership structure entails, let...

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Using Your Marketing Automation for To-Partner Marketing

By Ali Spiric | August 14, 2019

Using Your Marketing Automation For To-Partner Marketing Most companies today have adopted some form of marketing whether it’s digital, email, social or content in order to increase brand awareness and...

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3 Ways to Tell If You Are Ready to Launch A PRM

By Olivia Garrett | December 12, 2018

Are you ready to launch a PRM?  It seems that every tool out there can help you in some way, but how can you tell if the benefits outweigh the...

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By Kyle Burnett | August 15, 2018

If you’re running a channel sales operation, you know that finding the right partners is crucial. Currently, 60 percent of channel partners report needing better systems and processes to ensure...

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GDPR & Data Security: How Allbound is Committed to Protecting You

By Mike Chadwick | April 6, 2018

We are excited to announce that Allbound has expanded into the European Union (EU), with an operational platform in Germany. Customers can choose to operate out of the US or...

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Increasing Channel Partner Engagement by Creating a Better Partner Program Experience

By Scott Salkin | December 18, 2017

In a previous Allbound Podcast, Diane Krakora, Principal at PartnerPath, discussed partner profitability, structuring a channel program, and three things that partners care about. As she claims, many SaaS companies...

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