Headquartered in San Francisco, CA, Optimizely has 320 employees and more than 6,000 happy customers around the world.
Optimizely's fast growth was a boon to the business, but it didn’t come without challenges. Their business model depended on delivering information to customers fast, yet their channel and partner managers were relying on a labor-intensive and time-consuming process just trying to get information out to partners.
That's where Allbound came in.
Within this Customer Success Story, you'll explore Optimizely's key challenges:
- Scaling quickly enough to keep up with a fast-growing partner channel.
- Getting the right information to partners in time for it to be effectively used.
- Quickly onboarding new partners and ensuring they meet expectations.
- Getting partners to effectively engage with content.