According to the 2017 B2B Content Marketing Report, 88% of B2B marketers agree that content marketing is an important component of their organization's marketing program. And with content-driven tactics saving an average of 13% in overall cost-per-lead, it’s no...

Those selling cloud-based Software as a Service (SaaS) solutions are at the forefront of a changing sales world. Cloud-based deployments of subscription-based solutions that serve enterprises far away from the provider has opened up a world of new ways to make money...

ABM. It’s certainly a buzzword in the marketing industry. You might be practicing it, but do you have all of the pieces? Get the most out of your marketing strategy by: Using data properly in conjunction with ABM Understanding your ICP and your IPP (ideal partner...

You’ve carefully considered the benefits of building out a channel of partners for your SaaS business, and now you’re ready to recruit, onboard and enable your first partner (with your sights set on 50 new partners by this time next year). In this 30-minute webinar,...

When does it make sense to start building a partner program? At what point do you focus on training and enabling your partners’ sales reps? How do you keep your indirect sales channel in alignment with your direct corporate strategy? We’ll answer these questions and...

Account Based Marketing is THE hottest topic for scaling revenue these days — and for good reason with analysts saying it delivers the highest ROI of any B2B strategy or tactic. But, according to Kissmetrics, 96% of companies are ONLY using ABM with their direct sales...

There’s a well-known rule in channel sales that 80% of your revenue will come from 20% of your partners. Artist Pablo Picasso had a theory about rules. He said, “Learn the rules like a scientist so you can break them like an artist.” Today’s most innovative channel...