Those selling cloud-based Software as a Service (SaaS) solutions are at the forefront of a changing sales world. Cloud-based deployments of subscription-based solutions that serve enterprises far away from the provider has opened up a world of new ways to make money working directly with clients — and now channel sales is beginning to show its value; offering unique benefits to this unique selling model.
It’s becoming clear that leveraging partners can have some real benefits for those selling SaaS solutions. Partners can bring your SaaS offerings to new customers and new markets, cut down on your need for a full in-house sales staff, and increase your margins by cutting down on the support you have to offer for your solution. But there are potential pitfalls, too, if you approach setting up a SaaS partner program the wrong way.
- How to recruit the right partners
- How to build a solid framework for your channel partners
- How to help partners sell more, faster
Presented by Scott Salkin, Founder & CEO, Allbound on Tuesday, February 21 at 11am Pacific | 2pm Eastern.
As Founder and CEO of Allbound, Scott is leading the organization’s mission to create simple, elegant technology that empowers businesses to grow together in today’s connected economy and dominate the software market for the indirect sales and marketing sector.