Last year, Jen and her team took Allbound, a SaaS startup, from $0 to $2M, and they did it all with inbound marketing and sales.
When Jen tells her sales counterparts at other startups that her leads are 100% inbound, they typically look at her with wide eyes and open mouths and ask, “Really? I don’t understand how you can do that.”
In this webinar, Jen will outline the exact steps Allbound took to reach $2M with inbound marketing.
She'll walk you through:
- How to understand your buyer as an early-stage startup
- How to leverage buyer insights and the buyer journey to create deal-winning content
- How Allbound ultimately convinced its board that inbound was more effective than outbound
Presented by Jen Spencer, Vice President of Sales and Marketing for Allbound