Top tech tools for account-based marketing and partner sales acceleration

Posted on March 14, 2016

By Jen Spencer

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Sales Initiative Magazine

In today’s technology landscape, every day seems to bring yet another digital tool to make everything in our businesses better. Of course, I’m being a little facetious and there are more specific benefits to these apps than that. But the gist is the right tech, used in the right way can equate to higher efficiencies and an overall better way of doing business.

The problem is, an inundated marketplace has made it evermore challenging to build the right sales and marketing stack to meet our needs. With the myriad technology options available, how do you know which is right for you? Furthermore, if you are implementing account-based marketing (ABM) or partner sales strategies, you need more than the generic marketing and sales apps.

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