With more than 70% of all products worldwide sold through indirect sales channels, it's only a matter of time before most business turn to partners and resellers to help them grow faster. But for far too long, channel programs have been limited to the global behemoths who can afford to maintain the complex systems and processes to manage them. Today, however, some of the world's fastest-growing SaaS companies have gotten to where they are by focusing on a partner strategy early. In this webinar, you'll learn how companies of all shapes and sizes are building cost-effective, content-driven channel programs to change the trajectory of their growth.
It happens every so often as founders and entrepreneurs. We get stuck, feel stressed out, wonder if what we're doing is all worth it. It doesn't happen often, because for the most part entrepreneurs aren't lacking in mental toughness, but the reality is that the tech world has a ninety percent failure rate cloud hanging over it. Still, we press on.
So now that the doom and gloom is out of the way, the beauty of innovation is that there is no shortage of inspiration to be found - from garage office incubators to a sprawling Silicon Valley campus. When the naysayers come calling, and they will, to whom can you turn to keep your confidence high, your spirit intact and your customers flowing in? Well, as the classic Ringo song says, you get by with a little help from your friends.