Webinar: How Big Data and AI Can Fuel Your Partnerships

By Jen Spencer | January 17, 2017

ABM. It’s certainly a buzzword in the marketing industry. You might be practicing it, but do you have all of the pieces? Get the most out of your marketing strategy...

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Death to Automation: Bring Back the Humans

By Jen Spencer | December 9, 2016

Entrepreneur There’s no question automation has absolutely revolutionized the way we engage in sales and marketing. Increasingly advanced software and technology puts powerful automation tools and capabilities in the hands...

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Webinar: Do’s and Don’ts for Choosing Your Ideal Channel Partners

By Jen Spencer | November 30, 2016

You’ve carefully considered the benefits of building out a channel of partners for your SaaS business, and now you’re ready to recruit, onboard and enable your first partner (with your...

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From Alec Baldwin to Anna Kendrick: A guide to HubSpot’s giant conference this week

By Jen Spencer | November 8, 2016

Boston Business Journal Inbound 2016, HubSpot’s sprawling sales and marketing conference, begins Tuesday evening at the Boston Convention and Exhibition Center in the Seaport District. The event carries through until Friday,...

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Leveraging Channel Partners To Increase Account-based Everything’s Impact

By Scott Salkin | November 8, 2016

Demand Gen Report B2B sales and marketing trends (and the buzzwords that fuel them) seem to come and go as quickly as the latest internet meme these days. Many end-up...

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Popular ‘Shark Tank’ star talks tech, investing and adapting to change at Phoenix tech conference

By Jen Spencer | November 5, 2016

Phoenix Business Journal Shark Tank star, entrepreneur and investor Robert Herjavec warned a Phoenix crowd Thursday that if they’re not comfortable with change, they probably shouldn’t be here. “Nothing changes...

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