Sales Initiative Magazine
Raise your hand if you’ve heard somewhere that today’s buyer is vastly different from the buyers of the past. Go on – raise it up high! Because chances are, you’ve heard this more times than you can stand, but figuring out exactly what it means to your unique sales cycle is still perplexing.
Here’s the thing – nearly every salesperson has been given this pearl of wisdom at some point, as if simply having the knowledge that buyers’ mindsets have shifted is enough. But it’s not. Think of it like this: You can logically know what good nutrition consists of, but if you don’t make amendments to your daily eating habits, it won’t matter.