Death to Automation: Bring Back the Humans

Posted on December 9, 2016

By Jen Spencer

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Entrepreneur

There’s no question automation has absolutely revolutionized the way we engage in sales and marketing. Increasingly advanced software and technology puts powerful automation tools and capabilities in the hands of even the smallest of businesses, empowering a level of efficiency unheard of even just 10 years ago. However, the ease and availability of such tools has engendered an unfortunate side effect — we’ve forgotten that our jobs are still about cultivating personal relationships.

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