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Webinar: How Big Data and AI Can Fuel Your Partnerships

Wednesday, December 25 at 10am Pacific | 1pm Eastern

ABM. It’s certainly a buzzword in the marketing industry. You might be practicing it, but do you have all of the pieces? Get the most out of your marketing strategy by:

  • Using data properly in conjunction with ABM
  • Understanding your ICP and your IPP (ideal partner profile)
  • Looking at everything as a whole, to understand how to target specific accounts

In this 30-minute webinar, Allbound and Node will walk you through growing your partner channel, and marketing with data.

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Webinar: Do’s and Don’ts for Choosing Your Ideal Channel Partners

Wednesday, December 14 at 10am Pacific | 1pm Eastern

You’ve carefully considered the benefits of building out a channel of partners for your SaaS business, and now you’re ready to recruit, onboard and enable your first partner (with your sights set on 50 new partners by this time next year).

In this 30-minute webinar, Allbound and MarketStar will walk you through the steps you need to take to identify the ideal partners that will harmonize with your unique company’s overall strategy.

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Leveraging Channel Partners To Increase Account-based Everything’s Impact

Nov 07, 2016  |  Scott Salkin

Demand Gen Report

B2B sales and marketing trends (and the buzzwords that fuel them) seem to come and go as quickly as the latest internet meme these days. Many end-up riding endless waves, falling and rising in popularity as mediums change, attention spans get shorter, and marketing and sales teams shrink and expand.

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Popular 'Shark Tank' star talks tech, investing and adapting to change at Phoenix tech conference

Nov 05, 2016  |  Allbound Public Relations

Phoenix Business Journal

Shark Tank star, entrepreneur and investor Robert Herjavec warned a Phoenix crowd Thursday that if they’re not comfortable with change, they probably shouldn’t be here.

“Nothing changes as fast as technology,” said Herjavec to a crowd of about 400 digital sales and marketing leaders.


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Channel Partners: Allbound CO:LLABORATE

Nov 05, 2016  |  Allbound Public Relations

Channel Partners Online

About 400 attendees, including SaaS and other subscription providers, gathered at the Phoenix Convention Center for Allbound's inaugural Co:llaborate 2016 conference on Wednesday.

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Allbound's Inaugural CO:LLABORATE More than Doubles Expected Attendance

Nov 03, 2016  |  Allbound Public Relations

 

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Allbound and MarketStar Team to Empower Companies to Capture More Channel Revenue

Sep 20, 2016  |  Allbound Public Relations

The partnership enables companies to leverage the unique capabilities of Allbound and MarketStar to accelerate channel growth and fortify partner relationships

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Webinar: How a Startup Generated $250K in Partner Pipeline Revenue in 1 Month with Allbound

Thursday, September 29 at 11am Pacific | 2pm Eastern
  • When does it make sense to start building a partner program?
  • At what point do you focus on training and enabling your partners’ sales reps?
  • How do you keep your indirect sales channel in alignment with your direct corporate strategy?

We’ll answer these questions and more as we explore one SaaS startup’s experience of executing an agency and consultant-based referral program that generated $250K in partner pipeline revenue in its first month.

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Webinar: ABM Meets the Channel

Thursday, September 22 at 11am Pacific | 2pm Eastern

Account Based Marketing is THE hottest topic for scaling revenue these days — and for good reason with analysts saying it delivers the highest ROI of any B2B strategy or tactic. But, according to Kissmetrics, 96% of companies are ONLY using ABM with their direct sales teams, begging a serious question: are companies utilizing ABM leaving millions in revenue on the table by NOT applying it to their channel programs?

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B2B, But Not As Usual: How Technology Is Forever Changing Channel Partnerships

Sep 15, 2016  |  Scott Salkin

The VAR Guy

How many of you are reading this on your iPhone while Alexa turns on your espresso machine and tells you today’s weather forecast, your FitBit reports how well you slept last night, and your refrigerator adds a carton of milk to your next grocery list? Ok, maybe you don’t have quite that robust of a setup at home, but it’s not farfetched. And the point is, all of these on-demand conveniences and capabilities are impacting our expectations in our business lives.

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