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eBooks

Why Partner Co-Branding is Important + Best Practices

Why Partner Co-Branding is Important + Best Practices

Co-branding refers to two or more companies collaborating to create a new product offering or promotion. It shares many elements with co-marketing, the practice of two businesses trumpeting each other's achievements. However, the important differentiator is that...

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5 Ways to Improve Forecasting for Channel Sales

5 Ways to Improve Forecasting for Channel Sales

Improve Channel Partner Sales Forecasts Sales forecasts leverage past performance and rolling pipeline data to estimate future revenue. These insights prove key to reallocating marketing budgets, timing product roll-outs, and determining staffing and sales incentives....

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Guide to Increasing Channel Partner Activation

Guide to Increasing Channel Partner Activation

The resources required to recruit new channel partners is an upfront investment that can potentially yield returns for years to come.  But what if only a small fraction of registered partners complete the necessary training or make a single sale? Suddenly, the initial...

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Channel / Partner Marketing Benchmark Survey

Channel / Partner Marketing Benchmark Survey

Allbound is proud to partner on the first annual Channel/Partner Marketing Benchmark Survey conducted by Demand Gen Report and Channel Marketer Report. The 2021 survey identifies key areas to boost performance metrics, B2B Executive plans to expand partner ecosystems,...

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Strategic Planning for Motivating Partners Remotely

Strategic Planning for Motivating Partners Remotely

The Guide to Motivating Partners During Tough TimesThis year has fundamentally changed how we do business, especially channel relationships. With the increase of remote work, the ways of forming and managing partnerships have been disrupted. As always, partners are...

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Allbound Study Uncovers Partner Actions That Lead to Revenue

Allbound Study Uncovers Partner Actions That Lead to Revenue

Trends and data from channel leaders who manage different partner types. Generating revenue from partner programs is not a new topic or new revelation. It’s clear that channel programs need to produce in order to survive. What is new and something we’ve been...

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End of Year Planning for Channel Leaders

End of Year Planning for Channel Leaders

Half Steps Lead to FailureEnd-of-year business planning is usually fraught with competing priorities. What I’ve learned after more than a decade in executive leadership is that a lack of proper prioritization during Q4 leads to disappointment and failure in the...

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