eBooks
How do you get your company to see the value of Allbound? Here, we’ll explain how to get your executives on board with a partner relationship management (PRM) purchase. Working in the channel, chances are that you’re the most educated on channel partner programs and...
We’re going to take a wild guess: your partner roster consists of some who are more benchwarmers than Willie Mays’. Attempting to work with partners who aren’t stepping up to the plate to engage will stretch your team, leave critical partners feeling neglected, and...
1. Research the Competition The last thing you want is to be blind to the competition. If you don’t know what other businesses offer their partners and clients, you can’t expect to develop a more attractive product or value proposition. It’s no different with...
10 Ways to Clear the Cobwebs Out of Your Partner Program Halloween is scary, but your channel shouldn't be. Allbound has come up with ten fool-proof ways to clear the cobwebs out of your partner program: 1. Dress It Up! It’s not a costume; it’s your brand! Put your...
The buying and selling landscape has expanded beyond direct sales and marketing teams to now include various partners that sell and market on your behalf. Specifically, organizations are leveraging partner relationships to get closer to the customer without the...
INTRODUCTION The channel ecosystem is rapidly changing and growing. It’s safe to assume that channel sales, as well as your own channel partner program, have had growing pains which stem from two new actualizations: 1) Everything is online And by everything, we mean...
Take the Quiz: Are You Ready for a Modern PRM? The truth is, as long as you’re working to engage with partners and grow your channel, you could invest in a PRM platform—but should you? Ask any partner program manager and you’ll no doubt hear a different opinion about...
INTRODUCTION Partner programs are an excellent way to increase your sales, meet your goals, and grow your business. Many companies that implement partner networks have reported wild successes, so it’s not surprising that an increasing number of marketers are looking...
1. MAKING YOUR PARTNER EXPERIENCE A COMPETITIVE ADVANTAGE These days, it’s not enough to simply have a partner program. To have a truly successful partner program, you must invest the proper amount of time and resources into preparing and educating your...