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eBooks

The Three Things Your Partners Want From You

The Three Things Your Partners Want From You

Today, solution providers need to be agile and evolve their business models quickly in this new and hybrid work environment. However, there may be discrepancies between sales and revenue, leaving partners scratching their heads regarding profit margins.Disappointing results that cannot…

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Channel Partner Marketing Plan Checklist

Channel Partner Marketing Plan Checklist

Channel partner marketing is an effective way to expand your reach, enrich a partnership, and generate more leads. While there isn’t a one-size-fits-all partner marketing plan, you can utilize a baseline process for establishing your strategy with each channel partner. This article can serve as a checklist for when you map….

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Introducing Allbound

Introducing Allbound

Allbound Partner Relationship Management (PRM) software empowers partners with improved efficiency, communication, and data-sharing. A complete solution that scales.your program needs.

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2022 Channel/Marketing Benchmark Survey

2022 Channel/Marketing Benchmark Survey

B2B executives are nearly unanimous in their expectation that indirect sales and marketing programs will drive more revenue in 2022. Fully 96% of respondents to the second annual “Channel/Partner Marketing Benchmark Survey” conducted by Channel Marketer Report and Demand Gen Report said they expect to increase revenue directly attributed to their partner ecosystems this year.

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Go West – Expanding Your European Channel

Go West – Expanding Your European Channel

Taking your product to America offers a huge opportunity; it is the ultimate prize for many vendors. The US market appears like a shimmering and tantalising way to scale in one huge leap. But the challenges to land successfully in the US can drain resources and take an inordinate amount of time. So, think carefully and plan your offensive….

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How Remote Work Permanently Altered Security and Channel Sales

How Remote Work Permanently Altered Security and Channel Sales

The dust has still not settled from the massive disruption in the IT landscape driven by the mass move to remote work in 2020, which is still happening today. The pandemic forced vendors, partners, and customers alike to become more nimble and quickly adapt and pivot their operations to the ‘work from anywhere’ model.

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What’s Working in Partner Relationship Management?

What’s Working in Partner Relationship Management?

Effective partner relationship management (PRM) — always a challenge for even the most skilled channel leaders — is becoming increasingly critical to the success of well-established firms and start-up companies especially. Seismic shifts in the typical B2B …

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Partner Pitch Deck Template

Partner Pitch Deck Template

How do you get a partner interested in being a part of your channel? One of many important factors is a partner pitch deck! The objective of this example deck is to show prospective partners:Who you are and what you’ve accomplished,Which problems your product or software solves,Why now is the right time to join your channel program…

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Channel Partner Scorecard Template

Channel Partner Scorecard Template

How do you evaluate the success of a partnership post-onboarding? Your partners should have the same common goals that you do. One way to ensure alignment between you and your partners is through a channel partner scorecard with defined metrics.

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