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The crucial role of PRM in the ecosystem

The crucial role of PRM in the ecosystem

You’ve built the foundation for a strong partner program – you have executive buy-in, you’ve created your standard operating procedures and you’re starting to bring in partners. What’s the next phase?To really leverage the investments…..

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Mastering Resell Partnerships: The Ultimate Guide

Mastering Resell Partnerships: The Ultimate Guide

EBOOKMastering Resell Partnerships: The Ultimate GuideWe are in the era of the ecosystem, where many companies are starting to focus on their go to market strategy around partnerships. One of the main components of a successful partnership program is the recruitment...

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How to Build an Engaged Channel Partner Program

How to Build an Engaged Channel Partner Program

An organization could continue on without a formalized partner program for years, working with different resellers and referral partners on a one-to-one or ad-hoc basis. That’s what many, in fact, do.
But there are a lot of challenges with a piecemeal approach to channel sales….

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Allbound Overview: Increasing Marketing Efficiency

Allbound Overview: Increasing Marketing Efficiency

The objective of good Channel Marketing is to arm your partners with the tools and assets they need to be proficient and self-sufficient. Partner outreach needs to generate joint opportunities and to that end, Allbound tracks every interaction in terms of engagement and progress. Allbound portal hosts everything…

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The Three Things Your Partners Want From You

The Three Things Your Partners Want From You

Today, solution providers need to be agile and evolve their business models quickly in this new and hybrid work environment. However, there may be discrepancies between sales and revenue, leaving partners scratching their heads regarding profit margins.Disappointing results that cannot…

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Channel Partner Marketing Plan Checklist

Channel Partner Marketing Plan Checklist

Channel partner marketing is an effective way to expand your reach, enrich a partnership, and generate more leads. While there isn’t a one-size-fits-all partner marketing plan, you can utilize a baseline process for establishing your strategy with each channel partner. This article can serve as a checklist for when you map….

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Introducing Allbound

Introducing Allbound

Allbound Partner Relationship Management (PRM) software empowers partners with improved efficiency, communication, and data-sharing. A complete solution that scales.your program needs.

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