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How to Shift Into a Partner-Led Sales Strategy

How to Shift Into a Partner-Led Sales Strategy

Now more than ever, finding ways to lower customer acquisition costs and drive healthy sales are a must. Partnerships can be a powerful channel to achieve those goals, especially when organizations focus on partner-led relationships.

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The Ultimate Guide to Partner Relationship Management

The Ultimate Guide to Partner Relationship Management

Partner relationship management refers to the acquisition, retention, and support of sales partners, commonly in fields like IT and SaaS. Industry insiders use the acronym PRM almost exclusively to describe supporting technologies, which you can read about at Why Your Partner Sales Program Needs a PRM Tool.

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Building a channel Partner Go To Market (GTM) Guide

Building a channel Partner Go To Market (GTM) Guide

You’ve built the foundation for a strong partner program – you have executive buy-in, you’ve created your standard operating procedures and you’re starting to bring in partners. What’s the next phase?To really leverage the investments…..

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Allbound Overview: Partner Experience Automation

Allbound Overview: Partner Experience Automation

Partner Experience Automation from Allbound : Allbound simplifies partner management by automating the repetitive tasks and creating an easier experience for you and your partners
Sales Management :Sales Management enables you to gain a full and comprehensive understanding …

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What’s Working in Partner Relationship Management?

What’s Working in Partner Relationship Management?

Effective partner relationship management (PRM) — always a challenge for even the most skilled channel leaders — is becoming increasingly critical to the success of well-established firms and start-up companies especially. Seismic shifts in the typical B2B …

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How to Manage Channel Partners Remotely

How to Manage Channel Partners Remotely

In 2020, the business world underwent what the Times Magazine called, “the largest work from home experiment” of all time. COVID-19 cases now recede for many regions, but it’s clear that remote working is here to stay.

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Guide to Increasing Channel Partner Activation

Guide to Increasing Channel Partner Activation

The resources required to recruit new channel partners is an upfront investment that can potentially yield returns for years to come. But what if only a small fraction of registered partners complete the necessary training or make a single sale? Suddenly, the initial effort of prospecting …

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