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eBooks

eBooks

How to Manage Channel Partners Remotely

How to Manage Channel Partners Remotely

In 2020, the business world underwent what the Times Magazine called, "the largest work from home experiment" of all time. COVID-19 cases now recede for many regions, but it’s clear that remote working is here to stay. But how is this “new norm” impacting strategies...

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Why Partner Co-Branding is Important + Best Practices

Why Partner Co-Branding is Important + Best Practices

Co-branding refers to two or more companies collaborating to create a new product offering or promotion. It shares many elements with co-marketing, the practice of two businesses trumpeting each other's achievements. However, the important differentiator is that...

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How to Improve Forecasting for Channel Sales

How to Improve Forecasting for Channel Sales

Improve Channel Partner Sales Forecasts Sales forecasts leverage past performance and rolling pipeline data to estimate future revenue. These insights prove key to reallocating marketing budgets, timing product roll-outs, and determining staffing and sales incentives....

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Guide to Increasing Channel Partner Activation

Guide to Increasing Channel Partner Activation

The resources required to recruit new channel partners is an upfront investment that can potentially yield returns for years to come.  But what if only a small fraction of registered partners complete the necessary training or make a single sale? Suddenly, the initial...

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Channel / Partner Marketing Benchmark Survey

Channel / Partner Marketing Benchmark Survey

Allbound is proud to partner on the first annual Channel/Partner Marketing Benchmark Survey conducted by Demand Gen Report and Channel Marketer Report. The 2021 survey identifies key areas to boost performance metrics, B2B Executive plans to expand partner ecosystems,...

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Strategic Planning for Motivating Partners Remotely

Strategic Planning for Motivating Partners Remotely

The Guide to Motivating Partners During Tough TimesThis year has fundamentally changed how we do business, especially channel relationships. With the increase of remote work, the ways of forming and managing partnerships have been disrupted. As always, partners are...

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