eBooks
Trends and data from channel leaders who manage different partner types. Generating revenue from partner programs is not a new topic or new revelation. It’s clear that channel programs need to produce in order to survive. What is new and something we’ve been...
Half Steps Lead to FailureEnd of year business planning is usually fraught with competing priorities. What I’ve learned after more than a decade in executive leadership is that a lack of proper prioritization during Q4 leads to disappointment and failure in the...
The phrase “partner audit” usually makes channel leaders think of measuring their partners’ sales numbers. While sales are an essential metric to measure, this alone doesn't adequately audit your partners performance. The purpose of a channel audit is to discover...
Written by Daniel Graff-Radford, CEO of AllboundI love it when my competition gets focused on their negative selling against me. Are you surprised to hear this coming from a CEO of a SaaS company? I can see how this can be alarming, but let me explain why I’ve found...
Starting a channel partner program or hiring a new channel leader is a large and exciting step to take. You want to be sure that your offer letter gives the candidate all the details they need to thrive in the position. These include: Salary and payment periods...
How do you evaluate the success of a partnership post onboarding? Your partners should have the same common goals that you do. One way to ensure alignment between you and your partners is through a channel partner scorecard. A channel partner scorecard is essential to...
As we move forward through these uncertain times together, we’re experiencing what the New York Times calls, “the largest work from home experiment” of all time. But how is this impacting the management of channel partners? Many channel leaders did not see their...
How do you effectively communicate your channel metrics and KPIs to Executives at your company? At times, it can be difficult knowing exactly what your executive team wants to see in a channel update. That’s why Daniel Graff-Radford, Allbound CEO, created an...
Congratulations! You acquired a new partner! Now what? Now is the time to earn their confidence while first impressions are malleable and their enthusiasm is high. If program participants hit roadblocks in their first few days as a partner, you’ll have to work twice...