Making Your Partners’ Sales Reps Into Superstars

By Jen Spencer | September 8, 2015

Have you heard? The content marketing revolution is here. Find me a company that is not using content marketing in some way or another, and I’ll tell you how content...

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Three-and-a-Half Breakout Sessions that Have Me Jazzed for Inbound

By Jen Spencer | September 3, 2015

If you’ve ever attended Inbound, HubSpot’s annual conference on all things inbound marketing, then you know it’s an event that’s not to be missed. Really. Those of us who have...

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Is Content Marketing Working Within Your Channel?

By Jen Spencer | August 31, 2015

If you’re a marketing professional, it’s extremely likely that you’re doing some kind of content marketing. In fact, according to the 2015 B2B Content Marketing Report, nine out of ten...

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Confessions of a Channel Marketer: Christos Mantzikos

By Jen Spencer | August 26, 2015

Welcome to another installment of Confessions of a Channel Marketer, where we explore what works and what should get fixed in channel sales and marketing. (more…)

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