How to Budget Accurately for Marketing Development Funds

By Ali Spiric | April 17, 2019

When a smart, strategic approach is taken, marketing development funds (MDFs) can be an excellent resource to help accelerate your sales and grow your channel business. MDFs are funds made...

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9 Questions To Ask When Choosing a Partner Relationship Management System

By Kyle Burnett | July 18, 2018

9 Questions to Ask When Choosing a Partner Relationship Management System Choosing the right partner management software for your company—or any software tool, for that matter—isn’t easy. While industry research...

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5 Tips to Perfect Your Channel Marketing Strategy

By Jen Spencer | June 20, 2017

When it comes to channel marketing, it’s up to you to provide your partners with the content and materials they need to easily sell your product. After all, they don’t...

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Content Engagement Average: The Channel Marketing KPI You’re Probably Undervaluing

By Nicki Kamau | April 6, 2017

Content serves many purposes in channel marketing. However, customer engagement is arguably the primary component when developing a content strategy. Engagement informs you and your team that your content is...

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The Quick Guide to Co-Marketing with Your Channel Partners

By Jen Spencer | March 21, 2017

You have a great opportunity for co-marketing within your sales channel. Your channel partners are marketing your product successfully, and you can push the relationship further by exploring a co-marketing...

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3 Common Channel Marketing Mistakes (and How to Avoid Them)

By Jen Spencer | January 25, 2017

When exploring your work in the channel, it’s easy to try to address things with the same strategy as direct sales. Often, you can have some success with this method....

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