There’s a big contradiction at the heart of the sales world. A full 70% of sales are conducted through a channel rather than selling direct, which would lead you to expect that organizations would make setting up partners for success a top priority.
But in reality, companies often keep partners at arms-length.
In The Complete Guide to Channel Partner Engagement, you'll learn:
- Best practices for keeping channel partners engaged
- A real-life scenario of how Co/Labs can help you, whether you're a VP of Sales, or a Partner Marketing Manager.
- How to set your partners up to work with you, not against you