The Frightening Truth About Shadow Marketing

By Jen Spencer | November 9, 2015

I received my first assault of shadow marketing a couple of years ago. I was on my way back from the office break room with a fresh cup of coffee...

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Why the “Channel Stack” is a Terrifyingly Outdated Idea

By Scott Salkin | November 5, 2015

“If you are marketing technology, you are either: disrupting an existing category, creating a new category—or you’re at the wrong company” — Anthony Kennada, Gainsight VP of Marketing. (more…)

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Recorded Webinar: Why Sales Reps Aren’t Using Your Channel Management Software

By Jen Spencer | October 28, 2015

We hear it all the time. The sighs of exasperated channel account managers and channel marketing managers who toil away implementing and maintaining legacy PRM systems that are rarely, if...

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Enter the World of Software Resellers

By Guest Blogger | October 27, 2015

Occasionally Allbound invites guest bloggers to contribute to our Partner Sales Acceleration conversation, and today’s blog post is from Elias Ndreu, CEO of Elioplus. (more…)

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The Current State of Channel Marketing

By Scott Salkin | November 13, 2014

Originally posted on June 20, 2012 by Channel Marketer Report Channel-centric companies are facing multiple challenges: From finding and building relationships with optimal partners, to arming channel sales and marketing team...

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