Content Engagement Average: The Channel Marketing KPI You’re Probably Undervaluing

By Nicki Kamau | April 6, 2017

Content serves many purposes in channel marketing. However, customer engagement is arguably the primary component when developing a content strategy. Engagement informs you and your team that your content is...

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The Quick Guide to Co-Marketing with Your Channel Partners

By Jen Spencer | March 21, 2017

You have a great opportunity for co-marketing within your sales channel. Your channel partners are marketing your product successfully, and you can push the relationship further by exploring a co-marketing...

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Why Purchasing Lead Lists for Your Channel Is a Dangerous Idea

By Greg Reffner | February 7, 2017

Buying a generic list of leads can seem like a great idea. After all, most if not all, of the heavy lifting is done already, and you just need to...

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3 Common Channel Marketing Mistakes (and How to Avoid Them)

By Jen Spencer | January 25, 2017

When exploring your work in the channel, it’s easy to try to address things with the same strategy as direct sales. Often, you can have some success with this method....

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The Allbound Podcast: The Revolution of Partner Content

By Jen Spencer | January 4, 2017

Jarrod Weise, Partner Content Manager at Cisco, joined me on The Allbound Podcast to discuss partner enablement with content marketing and support from both sales and marketing. (more…)

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3 Best Practices to Ensure Channel Sales and Marketing Alignment

By Jen Spencer | January 3, 2017

In today’s complex selling world, marketing and sales are less siloed than ever before—and that’s great news. Whether they’re putting together the marketing collateral or out in the field talking...

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