Content serves many purposes in channel marketing. However, customer engagement is arguably the primary component when developing a content strategy. Engagement informs you and your team that your content is...Read More →
You have a great opportunity for co-marketing within your sales channel. Your channel partners are marketing your product successfully, and you can push the relationship further by exploring a co-marketing...Read More →
Buying a generic list of leads can seem like a great idea. After all, most if not all, of the heavy lifting is done already, and you just need to...Read More →
When exploring your work in the channel, it’s easy to try to address things with the same strategy as direct sales. Often, you can have some success with this method....Read More →
Jarrod Weise, Partner Content Manager at Cisco, joined me on The Allbound Podcast to discuss partner enablement with content marketing and support from both sales and marketing. (more…)Read More →
In today’s complex selling world, marketing and sales are less siloed than ever before—and that’s great news. Whether they’re putting together the marketing collateral or out in the field talking...Read More →
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