The internet has achieved many things in the business world over what historically amounts to a very small period of time, and all fundamentally through its ability to connect. Consequently,...Read More →
The 4 Types of Channel Marketing Partners Navigating the world of channel marketing can be tricky, especially when common industry terms overlap. You might find yourself discussing partnership strategy, believing...Read More →
Marketing is all about building brand awareness and customer engagement in order to turn leads into customers, and channel marketing is all about achieving cost efficiency while reaching end users...Read More →
If you’ve read Gary Chapman’s book The 5 Love Languages, chances are you know about how important it is to keep your love tank full. It’s kind of like the...Read More →
Content is a proven sales and retention tool, but there are three significant challenges to using content in your partner program. 1. Creating quality content that helps partners and customers...Read More →
In a previous Allbound Podcast, Diane Krakora, Principal at PartnerPath, discussed partner profitability, structuring a channel program, and three things that partners care about. As she claims, many SaaS companies...Read More →
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