The 4 Types of Channel Marketing Partners

By Olivia Garrett | November 28, 2018

The 4 Types of Channel Marketing Partners Navigating the world of channel marketing can be tricky, especially when common industry terms overlap.   You might find yourself discussing partnership strategy,...

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How to Measure Content Marketing Success for Your Channel Partners

By Olivia Garrett | November 14, 2018

Marketing is all about building brand awareness and customer engagement in order to turn leads into customers, and channel marketing is all about achieving cost efficiency while reaching end users...

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How Allbound’s Customer Success Team Creates Engaging Partner Programs

By Denise Newberry | October 10, 2018

If you’ve read Gary Chapman’s book The 5 Love Languages, chances are you know about how important it is to keep your love tank full. It’s kind of like the...

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How to Strengthen Your Partner Program with Content Creation

By Olivia Garrett | July 11, 2018

Content is a proven sales and retention tool, but there are three significant challenges to using content in your partner program. 1. Creating quality content that helps partners and customers...

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Increasing Channel Partner Engagement by Creating a Better Partner Program Experience

By Scott Salkin | December 18, 2017

In a previous Allbound Podcast, Diane Krakora, Principal at PartnerPath, discussed partner profitability, structuring a channel program, and three things that partners care about. As she claims, many SaaS companies...

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3 Keys to Building-Out your Partner Program in 2018

By Greg Reffner | December 11, 2017

As we enter the last couple weeks of 2017, we turn our focus to the future of channel sales. We’ve said it before; we’ll say it again. We’re in the...

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