Successful Strategic Alliances: The Story of Adidas and Spotify

By Jen Spencer | May 30, 2017

  Have you heard of Spotify? Unless you’ve been in hiding for a while, chances are you’re familiar with the company. The ubiquitous music app has developed a couple strategic...

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How to Make Your Channel Partner Onboarding a Success

By Katie Propati | May 16, 2017

Onboarding is, inarguably, one of the most important steps in establishing channel partner relationships. The old idiom that first impressions are the most lasting is a cliché for a reason....

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7 Questions to Evaluate Your Partner Management Software

By Ryan Sherman | May 9, 2017

There are a ton of partner management software and tools out there purporting to be everything you need to rev up your partner relationships and turn your program into a...

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Should Channel Partners Be Responsible for Your Customers’ Success?

By Elliot Hullverson | May 4, 2017

In the past, channel partners often focused on transactional activity. In fact, up to 85–90 percent of channel relationships were transactional a decade ago. These relationships did very little to...

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3 Steps to Constructing a Channel Sales Ecosystem That Lasts

By Jen Spencer | May 2, 2017

There are many ways to include new tools and software in the channel sales ecosystem. Many are designed to make your life a little easier, although they’re not intended to...

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How to Effectively Leverage Automation to Scale a Successful Partner Program

By Ruli Garcia | April 27, 2017

You’ve gotten your partner program out of the pilot stages. With high-quality partners working on your behalf and weaving your solution into the fabric of their clients’ enterprises in a...

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