Lightning. That’s about all anyone in sales, marketing and tech can talk about today. And no, they’re not talking about the weather, unless you consider the thunderstorm of UI greatness that is resonating from our friends over at Salesforce. Didn’t hear the news? According to Forbes, “Salesforce Gives Its Core Sales Platform a Long Overdue Facelift.”
But wait. Salesforce is the market leader in CRM. Its features are unparalleled. Its app exchange is second to none. But many would agree that, prior to this latest release, its interface was less than intuitive — especially for the growing base of millennial sales users.
I think IDC analyst Michael Fauscette put it best today:“IT and overall user experience is more important than ever for driving adoption and use of any tool.”
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Michael, you hit the nail right on the head. We completely agree.
Our own Director of UX Ryan Sherman was emphatic in saying, “People need to enjoy the tools they are using. Not only do they want to enjoy their software, but they will grow resentful if using their software is not a pleasurable experience.”
Bravo to Salesforce for taking the time to listen to their customers’ feedback before they redesigned their product, and incorporated three key needs:
Our CEO, Scott Salkin, loves to tell people that we built Allbound “from the inside-out,” focusing on user experience, customer need, and how people engage with content and data. Then, we started coding.
But, hold on. What does this mean for my change-adverse sales reps who just barely got familiar with the old Salesforce?
I’ll tell you this. Here at Allbound, we’re downright giddy. One of our core values is “We believe in simplicity and agility.” Salesforce’s new interface is just that. Simple. Agile. Results driven.
As one of our integration partners, we can’t wait to dive in and make our clients’ Allbound and Salesforce experience completely awesome.