Partner Sales Acceleration Blog | Allbound

Why Partner Sales Acceleration is the Future of the Channel

Written by Nicki Kamau | March 01, 2016

Why is partner sales acceleration the future of the channel? Because the buyer's journey has changed, and your customers are now the ones in control. The search for the "A" lead is over. With the customers in charge, they're the ones on the search, and they're looking for the "A" solutions provider. Make sure your direct sales team and your partner sales reps are educated and prepared to answer the questions of even the most informed prospects.