What happens when innovation sparks reinvention that causes total disruption? Some say progress. Others might say chaos. At Allbound we say, “Bring on the new normal!”
The exciting thing about reinventing the tools companies use to go to market within their partner channels is we’re in uncharted territory. Now, we’ve named this territory “Partner Sales Acceleration,” which is fine and dandy, except that doesn’t really mean anything to anyone … yet.
We’ve got to start somewhere, so let’s start with what partner sales acceleration software is not.
It is not a PRM.
Partner Relationship Management (PRM) is a system of methodologies, strategies, software and web-based capabilities that help a vendor to manage partner relationships. PRM software can be effective by creating a conduit between an organization and its partners that supports activities such as lead management, sales forecasting, order processing, and partner commissions.
Sounds great, right? PRM software can certainly help a channel sales team stay organized, which is helpful for productivity and can most definitely impact an organization’s bottom line. But what if you don’t simply wish to maintain the status quo? What if you could realize more revenue from your existing partner channel?
Enter Partner Sales Acceleration software.
Rather than simply existing between, say, a manufacturer and its resellers, here at Allbound we’ve created cloud-based software that transcends traditional partner and channel management solutions to give that same manufacturer visibility through each of its resellers, all the way down to the indirect customer.
In today’s sales channel ecosystem, millions are spent on content, but channel marketers have had no real way to track a specific piece of content’s effectiveness with their partners. And, to make matters worse, 90% of the sales and marketing content and training that organizations are investing in are never actually seen by those partner sales reps.
This is an ecosystem begging for innovation. Needing to be reinvented. Ripe for disruption.
Don’t just take our word for it. Learn how a Fortune 100 enterprise IT manufacturer boosted their partner revenue more than 16% in 90 days with partner sales acceleration software from Allbound.