How do you evaluate the success of a partnership post-onboarding? Your partners should have the same common goals that you do. One way to ensure alignment between you and your partners is through a channel partner scorecard with defined metrics. A channel partner...

Tracking Success

Latest Resources
How to Build a Channel Partner Program
Written by Daniel Graff-Radford, CEO of Allbound, the partner preferred PRM (partner relationship management) company. According to the World Trade Association, over 75% of the world’s goods and services are sold through indirect channels. So, how do you get the...
Why and How to Assess a Channel Partner’s SEO Strength
You want to find and recruit channel partners who will elevate your brand awareness and continually expand their customer bases in order to drive new opportunities your way. This can be achieved through several web traffic drivers and offline efforts, such as email...
The Partner Channel Podcast Episode #28 | Picking the Right Portal for Your Partners
The Partner Channel Podcast Episode #28 Picking the Right Portal for Your Partners Show SynopsisIn his debut Partner Channel Podcast episode, Meshach Amuah-Fuster sits down with Glenn Robertson from Purechannels to discuss how to pick the best partner portal for your...
The Partner Channel Podcast Episode #27 | Capitalizing on Microsoft’s 950% Force Multiplier
The Partner Channel Podcast Episode #27 Capitalizing on Microsoft’s 950% Force Multiplier Show SynopsisAllbound CEO, Daniel Graff-Radford is back hosting Jason Beal, from AvePoint on this episode. Their conversation covers the wide world of the Microsoft partner...
The Partner Channel Podcast Episode #26 | How to Get Your Partner Program Noticed in Your Organization
The Partner Channel Podcast Episode #26 How to Get Your Partner Program Noticed in Your Organization Show SynopsisThis episode of the Partner Channel Podcast hosts, Adam Michalski, from Partnered. His conversion with Tori Barlow, Senior Director of Marketing touches...
How to Measure the ROI of Your Partner Marketing Campaigns
One of the most effective ways to reach a larger audience and increase sales is to leverage your partner ecosystem through marketing campaigns. A lot of activity goes into these campaigns and tracking them through your partner portal gives the insights needed to...
The Partner Channel Podcast Episode #25 | Summer Series Webinar Replay: The Power of Mentorship
The Partner Channel Podcast Episode #25 Summer Series Webinar Replay: The Power of Mentorship Show SynopsisIn this special edition of the Partner Channel Podcast, we are replaying part of The Power of Mentorship webinar from the Women in Channel Summer Series. Katie...
The Partner Channel Podcast Episode #24 | The Key Characteristics of Female Leaders Part 2
The Partner Channel Podcast Episode #24 The Key Characteristics of Female Leaders Part 2 Show SynopsisIn part two of this special edition of the Partner Channel Podcast, for our Women in Channel Summer Series, Katie Martinez, Director of Customer Experience, continues...