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Is Direct dead?

Is Direct dead?

You’ve built the foundation for a strong partner program – you have executive buy-in, you’ve created your standard operating procedures and you’re starting to bring in partners. What’s the next phase?To really leverage the investments…..

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How to Perform a Channel Content Library Audit

How to Perform a Channel Content Library Audit

Content is king and all kings deserve a well-organized castle. The content housed in your partner portal is key to setting your channel up for success and it pays to prioritize it. A content library can easily become a catch-all for any…

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The Partner Channel Podcast | Season 2, Episode 38

The Partner Channel Podcast | Season 2, Episode 38

This week on the Partner Channel Podcast, it’s the return of Noam Horenczyk! Host Tori Barlow first spoke with him at the start of his partnerships career, but now we pivot to a 6 month progress check. Tune in to find out what lessons have been learned at Walnu….

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No Easy Button for Channel Sales

No Easy Button for Channel Sales

Following the precedent set by the last few years, 2023 brings with it no economic guarantees. As channel leaders and CEOs do their best to prepare for a looming unknown, I revisit a specific interaction I had during 2008’s Great Recession. At that time, I led a channel program for a venture-backed company..

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