How do you evaluate the success of a partnership post onboarding? Your partners should have the same common goals that you do. One way to ensure alignment between you and your partners is through a channel partner scorecard. A channel partner scorecard is essential to...
Using PRM to Shorten QBR Presentation Prep Time part·ner·ship /ˈpärtnərˌSHip/ noun - A partnership is an arrangement where parties, known as business partners, agree to cooperate to advance their mutual interests. Great partnerships are about achieving shared...
Where to Find the Real ROI of PRMTo explore the ROI of PRM Allbound sent out a survey to current customers. This survey conculded that, on average, customers see a 61% shorter channel sales cycle after implementing a PRM. Partner Recruitment – Automation within your...
A partner portal – whether it’s a PRM or a homegrown system – can be an amazingly effective way to empower your team with the tools and resources it needs. But like any system, it needs regular monitoring and maintenance to make sure everyone’s reaping maximum benefit...
Incentive programs are critical to any successful channel sales model. By inspiring or rewarding certain behaviors in your partners, incentives can help steer the course for any successful business relationship. As part of your partner relationship management (PRM),...
Watch the on-demand virtual roundtable with three top executives to discuss how to measure channel success by visualizing the right data.In this roundtable discussion each leader shares their secrets on setting goals, data visualization, analysis, optimization and...
For most organizations, implementing a PRM solution is about opening communication channels with partners, creating more self-service training for quicker and easier onboarding, and delivering the right assets at the right time to ensure sales success. However,...
When a smart, strategic approach is taken, marketing development funds (MDFs) can be an excellent resource to help accelerate your sales and grow your channel business. MDFs are funds made available by a brand to help partners sell more, and when they’re managed...
Marketing is all about building brand awareness and customer engagement in order to turn leads into customers, and channel marketing is all about achieving cost efficiency while reaching end users through your channel partners. However, it’s not enough to just create...