No man is an island. This expression applies to family, friendships, and also your channel program. While partners may operate independently from one another, they come together to help build a greater ecosystem. Ideally, your partners should connect you with new opportunities rather than pitching the same audiences as your direct sales….
Scaling A Channel Program
Developing your partner operations is the essential next step once you’ve started to see success with your program, but it’s an area that many organizations struggle with.In fact, the most recent State of Partner.
Imagine adding an established organization’s sales and marketing power to your arsenal — you could reach many more prospects and convert leads faster. Through-channelImagine adding an established organization’s…..
Automation. Channel partner enablement. Diversity, equity and inclusion. When we look back at the past year, certain channel sales strategies and topics surfaced over and over again in the world of partnerships..
Generating awareness about your product or service and gaining trust from your customer base can be easier said than done. An effective partnership marketing strategy means you’re not going it alone – you can ..
The success of a business is built on generating qualified leads that turn into sales – but what do you do when that lead comes in before it converts to sale? Which of your partners should be involved? An effective lead distribution process….
Give your channel partner program an in-depth health-check utilizing the four key performance indicators (KPIs) proven to increase pipeline velocity. As a bonus, you’ll see exactly how you stack-up against fellow….
Quarterly business reviews (QBRs) are essential check-ins between your partners and your channel team to align on joint goals. In a QBR, a Channel Account Manager (CAM) typically reviews a specific set of metrics with a partner. This may include reviewing a partner performance dashboard, digging….
Conflict, as anyone can attest to, is an unavoidable part of life. Differing opinions, competing interests, and opposing perspectives come up regularly in all types of relationships. Channel conflict is no different….