Recruiting Partners

You’ve recruited some partners, now what’s your game plan? Industry leaders have found success in an onboarding plan that includes smooth processes to onboard and train partners all while keeping them interested and engaged. ActiveCampaign’s Cory Snyder, Director of...

To achieve a pipeline of prospective channel partners, companies face numerous time-consuming endeavors that each present unique challenges.  Channel managers must consistently onboard and train new partners, enable those partners, and create and distribute a steady...

There are many reasons why a partnership can fail, and there is only one way to prevent it: carry out a proper analysis beforehand. Accurate data will always be more reliable than anyone’s promises, or even your professional intuition. The question is, what parameters...

​ Your partners are the bread and butter of your business, but getting them to choose you in the first place can be a major source of frustration for some companies. More often than not, your partners are snowed under with options from other vendors, which means it’s...

While everyone loves March Madness, the last thing anyone needs is for their search for partners to be actual madness. Just like winning the $1 Billion dollars that’s up for grabs, attaining a perfect partner bracket can seem impossible. However, picking your partner...

For the longest time, channel partner recruitment put vendors in the driver’s seat. However, with the rise of digital channels and the inbound perspective on marketing, partners are able to be more picky about whom they work with. Understanding how to view...