Allbound for Partner Marketing The objective of good Channel Marketing is to arm your partners with the tools and assets they need to be proficient and self-sufficient. Partner outreach needs to generate joint opportunities and to that end, Allbound tracks every...

Defining A Channel Strategy

Latest Resources
SaaS Buyer Personas – CTO, IT Manager, CISO, & More
Understanding the customer – successful interpretations of audiences’ desires have led some businesses to surprising wins, while others have made grave miscalculations that tarnished their brand’s image and wasted resources. With this in mind, B2B buyer personas are...
The Three Things Your Partners Want From You
Taking your product to America offers a huge opportunity; it is the ultimate prize for many vendors. The US market appears like a shimmering and tantalising way to scale in one huge leap. But the challenges to land successfully in the US can drain resources and take...
Channel FAQs
Channel Overview Q: What are Channels?Channels in the technology sector apply to all companies that operate between the vendor (manufacturer or originator of the product) and the customer. These may be influencers, resellers, distributors, or any hybrid company that...
How Vendors can help Partners Navigate the Hybrid Workforce
We can begin to see new patterns and trends emerging when comparing the hybrid model to a full-time office structure. However, one thing has become clear – the remote workforce is here to stay. Gartner estimates that 51% of all knowledge workers globally work...
Channel Partner Marketing Plan Checklist
Channel partner marketing is an effective way to expand your reach, enrich a partnership, and generate more leads. While there isn’t a one-size-fits-all partner marketing plan, you can utilize a baseline process for establishing your strategy with each channel...
Free RFP (Request for Proposal) Template
The decision is made! You know you need to improve the way you manage your partners. You need a modern portal with a great partner interface, a Partner Relationship Management (PRM) solution for tracking leads, and a solution to automate some of the repetitive tasks....
Introducing Allbound
A Better Experience Allbound Partner Relationship Management (PRM) software empowers partners with improved efficiency, communication, and data-sharing.A complete solution that scalesyour program needs. Invest in Automation so Your Team Can Spend Time on Building the...
Go West – Expanding Your European Channel
Taking your product to America offers a huge opportunity; it is the ultimate prize for many vendors. The US market appears like a shimmering and tantalising way to scale in one huge leap. But the challenges to land successfully in the US can drain resources and take...