How do you effectively communicate your channel metrics and KPIs to Executives at your company? At times, it can be difficult knowing exactly what your executive team wants to see in a channel update. That’s why Daniel Graff-Radford, Allbound CEO, created an...
An Interview with Sean Grundy, Co-Founder, and CEO of Boston-based Start-up Bevi.1. Let's start from the beginning. As the co-founder and CEO of Bevi, when did you first know you were going to sell through the channel? Once you decided the partner route was right for...
“Allbound’s analytics have allowed us to closely monitor which partners are consuming content and completing the training and onboarding we create.”
Channel partner incentive programs, or SPIFFs, are contests that accelerate sales performance. Although SPIFFs are short-term incentives, they ultimately help achieve long term revenue goals and business growth. However, SPIFFs are an investment and should be...
One thing is consistent throughout the B2B space: we all create content. But what content leads to sales? How do you know what content is working? What do you do when the entire workforce is now remote? If your content strategy hasn't changed in the last few weeks,...
Are you fluent in the language of the channel world? Every industry has its own jargon, and channel sales are certainly no exception. From PRM to ITSP it can sometimes feel overwhelming trying to decode these acronyms. Still on the learning curve? We’ll help you...
In a rapid, competitive sales market, it’s all too tempting to focus solely on closing a deal. But if you want to supercharge your success it is time to move beyond this short-sighted goal. You must create a motivated, innovative, and cohesive team to drive your...
1. Conflicts of Interest The Challenge: You and your partners may not be direct competitors, but there’s still overlap. You’re most likely in the same industry, targeting the same customers. This can cause uncomfortable situations. One of the most common issues occurs...
“Allbound made it so much easier for a customer to get up and running to utilize the tool so we could, in turn, grow our partner program.”