The Partner Channel Podcast Episode #8 What Your Partners Really Want From You Show SynopsisIn this episode of the Partner Channel Podcast, Daniel Graff-Radford is back and talking with Sunir Shah, CEO of AppBind and President of the Cloud Software Association. Sunir...
The Guide to Motivating Partners During Tough TimesThis year has fundamentally changed how we do business, especially channel relationships. With the increase of remote work, the ways of forming and managing partnerships have been disrupted. As always, partners are...
The Partner Channel Podcast Episode #7 When to Consider an Indirect Sales Model Show SynopsisIn this episode of the Partner Channel Podcast, David Thomson, Chief Revenue Officer at Allbound sits down with Natalie Nathanson, Chief Executive Officer at Magnetude...
Aligning your channel partners with the rest of your organization is challenging but necessary.Your channel partners are technically an external sales team, but how they collaborate with your departments is critical. Maybe you rely on the channel fully to generate...
Making the best choice for your business.The term "channel sales" has a few different meanings and variations. Some of the most common names for channel partnerships are distributors, resellers, and VARS. This post will compare two of the most common terms: channel...
Half Steps Lead to FailureEnd of year business planning is usually fraught with competing priorities. What I’ve learned after more than a decade in executive leadership is that a lack of proper prioritization during Q4 leads to disappointment and failure in the...
Watching someone hit a home run is a spectacular sight. Onlookers hold their breath as the pitcher signals, winds up and hurls the baseball towards its target. This tension evaporates with a shattering crack as the batter connects and sends the ball soaring into the...
Is a channel sales model the best option for your business? The answer isn’t always cut and dry. If you’re undecided, take a look at these six common reasons for using channel partners: 1. Scale your sales team Channel partnerships enable you to scale your...
Whether you’re brand new to a company, or are taking a new role at your existing employer, the first six months on the job are critical to building your personal brand. If you crush it, you’ll be able to leverage your success, even if mistakes are made. However, if...