The Partner Channel Podcast | Season 2, Episode 5 How to Create SOPs When Building a Partner Program from Scratch Show SynopsisThe Partner Channel Podcast continues to push forward! This week, we sat down with Brandon Lytle, the Head of Partnerships at Field Nation,...

Defining A Channel Strategy

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The Partner Channel Podcast | Season 2, Episode 6
The Partner Channel Podcast | Season 2, Episode 6 How Your Channel Can Thrive in an Economic Downturn Show SynopsisTune into our latest episode with Larry Walsh, CEO & Chief Analyst at Channelnomics as he speaks with Tori Barlow, VP of Marketing at Allbound, about...
How to Build an Engaged Channel Partner Program
How to Build an Engaged Channel Partner Program From ScratchLike most big decisions in life, there’s rarely one single perfect moment to get started with building a channel partner program. An organization could continue on without a formalized partner program for...
The Secrets to Preparing your Channel for an Economic Downturn
In June 2022, we see inflation reach new heights and supply chains stretch thin as the economy reels from one surprise to the next. While everyone would qualify the recent events as a “downturn,” another possibility may loom in our collective futures, casting a long...
Go West Readiness Checklist – Expanding Your Channel to the US Market
Entering your product in the US market is the ultimate prize for many vendors, but it can be a daunting task to undertake. There is a lot of planning and preparation that is involved to ensure success: How do you do it? How do you overcome the hurdles for a...
Best Practices in Managing Your Channel During an Economic Downturn
Top things to work on with your partners when there is an economic downturn. The business world is abuzz with chatter about a possible economic downturn. Sales divisions and Channel leaders must navigate their companies through choppy waters, unsure of what lies...
Advanced Ideas for Increasing Channel Sales in 2022
Most channel sales professionals didn’t meet their goals in 2021; by no coincidence, many of these same industry leaders hadn’t yet implemented automation or critical strategies for increasing sales. However, 2022 is a fresh year, and channel professionals are working...
Allbound Overview: Increasing Marketing Efficiency
Allbound for Partner Marketing The objective of good Channel Marketing is to arm your partners with the tools and assets they need to be proficient and self-sufficient. Partner outreach needs to generate joint opportunities and to that end, Allbound tracks every...
SaaS Buyer Personas – CTO, IT Manager, CISO, & More
Understanding the customer – successful interpretations of audiences’ desires have led some businesses to surprising wins, while others have made grave miscalculations that tarnished their brand’s image and wasted resources. With this in mind, B2B buyer personas are...