Half Steps Lead to FailureEnd of year business planning is usually fraught with competing priorities. What I’ve learned after more than a decade in executive leadership is that a lack of proper prioritization during Q4 leads to disappointment and failure in the...
Watching someone hit a home run is a spectacular sight. Onlookers hold their breath as the pitcher signals, winds up and hurls the baseball towards its target. This tension evaporates with a shattering crack as the batter connects and sends the ball soaring into the...
Is a channel sales model the best option for your business? The answer isn’t always cut and dry. If you’re undecided, take a look at these six common reasons for using channel partners: 1. Scale your sales team Channel partnerships enable you to scale your...
Whether you’re brand new to a company, or are taking a new role at your existing employer, the first six months on the job are critical to building your personal brand. If you crush it, you’ll be able to leverage your success, even if mistakes are made. However, if...
Hear it straight from experts in the industry How do you pave the way for your career as a Channel Chief? Allbound’s weekly interview series will feature the top Channel Chiefs from the SaaS industry. Attendees will learn how these experts accelerated their careers,...
There’s no question that incentives drive sales. How you choose to incentivize your channel partners will depend on the product, industry, and method of revenue generation. Selecting the right commission structure for your partner ecosystem can increase partner...
AppBind's Sunir Shah for a discussion around what channel leaders need to do to keep their partners motivated to produce the right activities and behaviors needed to reach channel revenue goals. Sunir and Daniel Graff-Radford, CEO of Allbound, will discuss the partner...
/ SmartBug MediaAh, the funnel. For marketers, the funnel represents a process that, hopefully, results in a torrent of customers. The concept of a marketing funnel relies on attracting and securing a whole bunch of leads. Many will drop off along the way, but the...
What is PRM?Partner relationship management (PRM) is the platform used to automate the channel partner lifecycle. Channel Account Managers must account for onboarding, training, co-branding materials, content management, deal registration, performance analysis,...