Defining a Channel Strategy

Latest Resources

Understanding the SaaS Marketing Funnel

Understanding the SaaS Marketing Funnel

 / SmartBug Media​Ah, the funnel. For marketers, the funnel represents a process that, hopefully, results in a torrent of customers. The concept of a marketing funnel relies on attracting and securing a whole bunch of leads. Many will drop off along the way, but the...

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Channel Leader Offer Template

Channel Leader Offer Template

Starting a channel partner program or hiring a new channel leader is a large and exciting step to take. You want to be sure that your offer letter gives the candidate all the details they need to thrive in the position. These include:  Salary and payment periods...

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The 4 Stages of B2B Buying Behavior

The 4 Stages of B2B Buying Behavior

Over the last several years sales leaders have become increasingly interested in how to make their sales process frictionless. A process where obstacles are removed to provide a simple, painless buying experience for their customers. Using this method to refine your...

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Free Executive Channel Update Template

Free Executive Channel Update Template

  How do you effectively communicate your channel metrics and KPIs to Executives at your company? At times, it can be difficult knowing exactly what your executive team wants to see in a channel update. That’s why Daniel Graff-Radford, Allbound CEO, created an...

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Interview: What Makes an Elite Partner Program

Interview: What Makes an Elite Partner Program

An Interview with Sean Grundy, Co-Founder, and CEO of Boston-based Start-up Bevi.1. Let's start from the beginning. As the co-founder and CEO of Bevi, when did you first know you were going to sell through the channel? Once you decided the partner route was right for...

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