Defining a Channel Strategy

Latest Resources

End of Year Planning for Channel Leaders

End of Year Planning for Channel Leaders

Half Steps Lead to FailureEnd of year business planning is usually fraught with competing priorities. What I’ve learned after more than a decade in executive leadership is that a lack of proper prioritization during Q4 leads to disappointment and failure in the...

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How to Get More Sales Reps to First Base

How to Get More Sales Reps to First Base

Watching someone hit a home run is a spectacular sight. Onlookers hold their breath as the pitcher signals, winds up and hurls the baseball towards its target. This tension evaporates with a shattering crack as the batter connects and sends the ball soaring into the...

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6 Reasons to Use Channel Partners

6 Reasons to Use Channel Partners

Is a channel sales model the best option for your business? The answer isn’t always cut and dry. If you’re undecided, take a look at these six common reasons for using channel partners:   1. Scale your sales team Channel partnerships enable you to scale your...

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Path to Becoming a Channel Chief

Path to Becoming a Channel Chief

Hear it straight from experts in the industry How do you pave the way for your career as a Channel Chief? Allbound’s weekly interview series will feature the top Channel Chiefs from the SaaS industry. Attendees will learn how these experts accelerated their careers,...

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Webinar: What Your Partners Really Want From You

Webinar: What Your Partners Really Want From You

AppBind's Sunir Shah for a discussion around what channel leaders need to do to keep their partners motivated to produce the right activities and behaviors needed to reach channel revenue goals. Sunir and Daniel Graff-Radford, CEO of Allbound, will discuss the partner...

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Understanding the SaaS Marketing Funnel

Understanding the SaaS Marketing Funnel

 / SmartBug Media​Ah, the funnel. For marketers, the funnel represents a process that, hopefully, results in a torrent of customers. The concept of a marketing funnel relies on attracting and securing a whole bunch of leads. Many will drop off along the way, but the...

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