Defining a Channel Strategy

Latest Resources

Free Executive Channel Update Template

Free Executive Channel Update Template

  How do you effectively communicate your channel metrics and KPIs to Executives at your company? At times, it can be difficult knowing exactly what your executive team wants to see in a channel update. That’s why Daniel Graff-Radford, Allbound CEO, created an...

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Interview: What Makes an Elite Partner Program

Interview: What Makes an Elite Partner Program

An Interview with Sean Grundy, Co-Founder, and CEO of Boston-based Start-up Bevi.1. Let's start from the beginning. As the co-founder and CEO of Bevi, when did you first know you were going to sell through the channel? Once you decided the partner route was right for...

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Turn Content into a Revenue Generation Tool

Turn Content into a Revenue Generation Tool

One thing is consistent throughout the B2B space: we all create content. But what content leads to sales? How do you know what content is working? What do you do when the entire workforce is now remote? If your content strategy hasn't changed in the last few weeks,...

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Partner Channel Acronyms Cheat Sheet

Partner Channel Acronyms Cheat Sheet

Are you fluent in the language of the channel world? Every industry has its own jargon, and channel sales are certainly no exception. From PRM to ITSP it can sometimes feel overwhelming trying to decode these acronyms. Still on the learning curve? We’ll help you...

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