Working with channel partners isn’t dissimilar to selling to prospective customers. For example, you must work through a lifecycle from first meeting a partner through signing a contract to work together. Throughout the channel partner lifecycle, it’s essential to...

Continuous Partner Engagement

Latest Resources
The Channel Month Webinar Series
The Channel Month Webinar Series  Watch On-Demand BelowYou may have missed the live webinar series, but don't worry, we recorded it all for you. Visit the session cards below to watch your webinars of choice. Happy watching!Watch on-demand to learn about: • Emerging...
The Partner Channel Podcast Episode #32 | How to Enhance Your 2022 MSP Partnerships
The Partner Channel Podcast Episode #32 How to Enhance Your 2022 MSP Partnerships Show SynopsisIn this Partner Channel Podcast episode, Dave Thomson sits down with Christine Gassman from Armor Cybersecurity to discuss how to engage and empower your MSP partners. ...
The Partner Channel Podcast Episode #31 | How to Master the 3 Pillars of Partnerships
The Partner Channel Podcast Episode #31 How to Master the 3 Pillars of Partnerships Show SynopsisIn this Partner Channel Podcast episode, Meshach Amuah-Fuster sits down with Matt Bray from SAP to discuss how channel account managers can leverage the 3 pillars of...
What’s Working in Partner Relationship Management?
EBOOK What's Working in Partner Relationship Management? How Channel Teams and Partner-Friendly ManagementSolutions Optimize Program EngagementIntroduction Effective partner relationship management (PRM) — always a challenge for even the most skilled channel leaders —...
Examples of Great Partner Pages – Content and Design to Inspire
Partner pages effectively engage prospective partners and build industry traction by showing off your existing lineup. You can implement two types of partner pages: the first addressing prospective partners and the second showing off current partners. Today, we'll...
Channel Partner Marketing Activities: Best Practices + Example Strategies
EBOOKChannel Partner Marketing Best Practices & Planning - the Ultimate GuideDownload the eBookInput your information here to receive full access to the survey.Suggested ContentIntroductionChannel marketing activities are increasingly valuable...
7 Keys to Creating a Channel Content Strategy
"Focus on the existing messages made for your ideal customer, then vary it toward the audience of your partners."Your channel marketing strategy has a big job. It needs to account for your Direct Sales customers while indirectly connecting with new audiences through...
8 Strategies to Avoid Channel Conflicts With Partners
Even for the most channel-centric companies, partner conflict is inevitable. Conflict can occur for various reasons such as pricing, poor communication, or even deals poached by the direct sales team. By being proactive, you can take steps to avoid these issues. In...