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Continuous Partner Engagement

Latest Resources

Partner Integration Strategies To Scale and Grow

Partner Integration Strategies To Scale and Grow

If you use any major SaaS product – like HubSpot, Zoom, Google Workspace – then you’ve most likely experienced tech partnerships and integrations from the customer side. Scheduling a Zoom meeting from your Google Calendar? That’s an integration. Sharing data between...

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The Partner Channel Podcast | Season 2, Episode 14

The Partner Channel Podcast | Season 2, Episode 14

The Partner Channel Podcast | Season 2, Episode 14 Playbooks, Partner Org Charts, and Content...Oh my! Show SynopsisFor this week's second episode, host Tori Barlow sits down with Katie Landaal, SVP of Corporate Strategy at Sales Impact Academy. Together, they talk...

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Building a channel Partner Go To Market (GTM) Guide

Building a channel Partner Go To Market (GTM) Guide

Building a Partner Program: Channel Partner Go-To-Market (GTM) GuideThis is Part Two of our series on building a successful, engaged partner program. Find Part One here. You’ve built the foundation for a strong partner program – you have executive buy-in, you’ve...

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The Partner Channel Podcast | Season 2, Episode 8

The Partner Channel Podcast | Season 2, Episode 8

The Partner Channel Podcast | Season 2, Episode 8 How to Get Exec Buy-in When Building a Partner Program Show SynopsisIn this week’s Wednesday episode, Allbound VP of Marketing Tori Barlow sits down with Samantha Samuels of Friendbuy and they discuss everything from...

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The Partner Channel Podcast | Season 2, Episode 7

The Partner Channel Podcast | Season 2, Episode 7

The Partner Channel Podcast | Season 2, Episode 7 Reporting Structure and the Right Way to Look at Partners with Unanet Show Synopsis In this week's Monday episode, Allbound VP of Marketing Tori Barlow sits down with Rachel Collie of Unanet and they talk all things...

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How to Guarantee Partner Portal Adoption

How to Guarantee Partner Portal Adoption

Launching a new channel program can be a daunting task. When formalizing your channel program and adopting a portal for the first time, or switching solutions, some of the questions you may be asking yourself are: How do I know if my partners will use our Portal or...

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The Partner Channel Podcast | Season 2, Episode 3

The Partner Channel Podcast | Season 2, Episode 3

The Partner Channel Podcast | Season 2, Episode 3 Lessons Learned from HubSpot when Growing a Partner Program Show SynopsisContinuing on our journey of “How to build a partner program from scratch”, we dissect lessons learned from HubSpot. You don’t want to miss this...

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How to Set Up Partner Tiers & Different Levels

How to Set Up Partner Tiers & Different Levels

How to Set Up Partner Tiers Two of the biggest goals for partner managers are driving revenue and optimizing your team’s resources. Implementing partner tiers is an effective strategy for accomplishing both. If you’re intimidated by implementing partner tiers, don’t...

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