The success of a business is built on generating qualified leads that turn into sales – but what do you do when that lead comes in before it converts to sale? Which of your partners should be involved? An effective lead distribution process….
Accelerating Partner Pipeline
Your partner ecosystem is full of potential leads, most of which you likely haven’t realized yet. Overlapping prospects, opportunities, and customers are hidden within your network, and the only way to find them is through account mapping.
Business growth in one form or another tops any list of 2023 goals for organizations. As 2022 draws to a close, now is the time to start thinking about the groundwork needed to achieve those objectives in the new year. And that means leaning into your partner channel…
Partnering can be a challenging journey to navigate. Whether you’re new to partnerships, or a seasoned channel professional, mapping the partner journey at your organization can ensure everyone is on the same page. Not only does it help program…
Partners make everything better, and marketing is no exception. Co-marketing is an impactful strategy used by organizations to reach a broader audience or break into a new market. Together with partners, you can drive incredible results that would otherwise be challenging and costly, if not impossible……….
With Q4 in full swing, it’s all hands on deck to achieve the goals you’ve mapped out for the last quarter of 2022. Now is also the time to take a look at the impact channel sales had on organizational goals and bridge the gap between departments….
Without it, it’s nearly impossible to track which partners drive which deals. Unfortunately, deal registration is a common friction point for channel programs and their partners. Explore common barriers blocking effective deal registration, best practices to implement, and deal registration capabilities..
A SaaS company’s renewal rate is directly tied to the bottom line. For every client that doesn’t renew, recurring revenue goes down. To replace lost revenue, a SaaS company must invest additional resources to prospect, nurture, and convert new customers…
A channel program is a big investment with the potential for a big payoff. But in order to see those returns, a channel manager can’t take a hands-off approach. Keeping an eye on the metrics to measure how their channel partners perform and taking subsequent actions are necessary steps. With plenty of suites of next-generation tools out there promising to gather and parse