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Scaling Existing Channels for the New Year

Scaling Existing Channels for the New Year

Business growth in one form or another tops any list of 2023 goals for organizations. As 2022 draws to a close, now is the time to start thinking about the groundwork needed to achieve those objectives in the new year. And that means leaning into your partner channel…

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The Ultimate Partner Journey Map Template

The Ultimate Partner Journey Map Template

Partnering can be a challenging journey to navigate. Whether you’re new to partnerships, or a seasoned channel professional, mapping the partner journey at your organization can ensure everyone is on the same page. Not only does it help program…

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Co-Marketing Activities and Ideas for Joint Promotion in 2023

Co-Marketing Activities and Ideas for Joint Promotion in 2023

Partners make everything better, and marketing is no exception. Co-marketing is an impactful strategy used by organizations to reach a broader audience or break into a new market. Together with partners, you can drive incredible results that would otherwise be challenging and costly, if not impossible……….

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Deal Registration Software & Program Best Practices

Deal Registration Software & Program Best Practices

Without it, it’s nearly impossible to track which partners drive which deals. Unfortunately, deal registration is a common friction point for channel programs and their partners. Explore common barriers blocking effective deal registration, best practices to implement, and deal registration capabilities..

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16 Partner Program KPIs to Measure Channel Performance

16 Partner Program KPIs to Measure Channel Performance

A channel program is a big investment with the potential for a big payoff. But in order to see those returns, a channel manager can’t take a hands-off approach. Keeping an eye on the metrics to measure how their channel partners perform and taking subsequent actions are necessary steps. With plenty of suites of next-generation tools out there promising to gather and parse

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The Partner Channel Podcast | Season 2, Episode 17

The Partner Channel Podcast | Season 2, Episode 17

For our final episode of the week, Tori Barlow, VP of Marketing at Allbound talks with Steve Walden, Executive Vice President Business Development and Strategy at Incorta. Together they discuss engaging partners with bootcamps and the catalyst to the creation of Incorta’s partner program…..

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