An Interview with Daniel Graff-Radford for Website Planet. When talking about PRMs, Allbound is one of the first names that come up and with reason. We talked with Daniel Graff-Radford, CEO of Allbound, to know more about the platform, understand the company’s...
Atlanta, Georgia – Today, Allbound announced that it has built an integration for the HubSpot platform and has joined HubSpot’s App Partner Program as an app partner with a certified integration. HubSpot, a leading customer relationship management (CRM) platform,...
Email Us Questions about our platform, pricing, partnering, and other sales topics? [email protected] additional [email protected] Call Us We’ll strive to answer any questions and revolutionize your channel sales and marketing! +1 (678) 647 7300 Our...
Most buyers utilize digital channels when they start researching upcoming purchases. This presents unique challenges for B2B marketers tasked with sifting through millions of views and conversions to find highly qualified leads. Choosing the wrong marketing strategies...
What is a Channel Partner Incentive Program? A SPIFF is a time-sensitive incentive program geared toward channel partners to boost sales activities. SPIFFs also serve to strengthen relationships between manufacturers and resellers. The main reasons for creating...
In recent years, consumers have overwhelmingly turned to video as the dominant method of consuming information online. A 2021 report found that 69% of consumers prefer to watch a video to learn more about a product. This preference applies even among B2B customers,...
INTRODUCTION TO PRM MARKETING Partner programs are an excellent way to increase your sales, meet your goals, and grow your business. Many companies that implement partner networks have reported wild successes, so it’s not surprising that an increasing number of...
The Partner Channel Podcast Episode #14 When was the last time you talked to a sales rep? Show Synopsis In this episode of the Partner Channel Podcast, Daniel sits down with Victor Antonio, host of the Sales Influence Podcast, to discuss how sales reps adapted to 2020...
Marketing Development Funds (MDFs) are the dollars companies put towards their channel partners to help them produce meaningful results. Channel-centric companies usually use MDFs for: Conferences and tradeshows Advertising and increased web presence Direct mail or...
B2B Brand Awareness TacticsToday, the world of marketing is obsessed with metrics and conversion rates. Due to the increased demand for measurable results, brand awareness often gets overlooked. While it is more difficult to measure brand awareness tangibly, it's...
Sales enablement is any tool, process, or asset that adds efficiency. While sales development is the process of reaching out to prospects and setting initial appointments, sales enablement lays the preliminary groundwork that makes the rest possible. Most think of...
Starting a channel partner program is an exciting time for you and means your company sees the value in indirect sales. Forrester has stated that 75% of world trade flows indirectly, so now is the time to place deep value into your partner program. It’s a big...
Sales Enablement Strategy: Programs, Tactics, and Other Tips According to TOPO Sales Enablement is defined as “the process of providing the sales organization with the information, content, and tools that help salespeople sell more effectively.” Sales Enablement has...
