ATLANTA - Aug. 25, 2021 - Allbound, a world-leader in partner relationship management technology, has announced the debut of its innovative European-based PRM hosting capabilities based on changes in data privacy related to Schrems II & Privacy Shield. The...
G2Crowd, the business technology industry’s most trusted review website, released its Summer 2021 Report on Partner Relationship Management (PRM) Software. Allbound continues to surge forward by being titled a leader in the Summer 2021 Grid® Report based on responses...
The Partner Channel Podcast Episode #31 How to Master the 3 Pillars of Partnerships Show SynopsisIn this Partner Channel Podcast episode, Meshach Amuah-Fuster sits down with Matt Bray from SAP to discuss how channel account managers can leverage the 3 pillars of...
EBOOK What's Working in Partner Relationship Management? How Channel Teams and Partner-Friendly ManagementSolutions Optimize Program EngagementIntroduction Effective partner relationship management (PRM) — always a challenge for even the most skilled channel leaders —...
You were super excited about a new partnership when it first started, and it seemed like your partner was too. But now they haven’t responded to your emails, your last few check-in meetings were canceled, and the meetings before that had no updates. What looked like a...
Channel partnerships can be a highly effective way for B2B companies to scale their business, increase revenue, and reach new markets. Marketing only enhances your potential to succeed by reaching more prospective partners and supporting your program participants to...
Choosing the right partner management software for your company—or any software tool, for that matter—isn't easy. While industry research giants like Forrester and Gartner have long held sway over executive decisions, all too often a gap exists between what the CMO...
Co-branding refers to two or more companies collaborating to create a new product offering or promotion. It shares many elements with co-marketing, the practice of two businesses trumpeting each other's achievements. However, the important differentiator is that...
The Partner Channel Podcast Episode #16 Partner Demand Generation Tips that Work Show Synopsis In this episode of the Partner Channel Podcast, David Thomson sits down with Akilah Murrell, Senior Director of Channel Marketing at Channel Maven Consulting. Akilah walks...
In recent years, consumers have overwhelmingly turned to video as the dominant method of consuming information online. A 2021 report found that 69% of consumers prefer to watch a video to learn more about a product. This preference applies even among B2B customers,...
INTRODUCTION TO PRM MARKETING Partner programs are an excellent way to increase your sales, meet your goals, and grow your business. Many companies that implement partner networks have reported wild successes, so it’s not surprising that an increasing number of...
The Partner Channel Podcast Episode #14 When was the last time you talked to a sales rep? Show Synopsis In this episode of the Partner Channel Podcast, Daniel sits down with Victor Antonio, host of the Sales Influence Podcast, to discuss how sales reps adapted to 2020...
Marketing Development Funds (MDFs) are the dollars companies put towards their channel partners to help them produce meaningful results. Channel-centric companies usually use MDFs for: Conferences and tradeshows Advertising and increased web presence  Direct mail or...
