What is a SPIFF Program? A SPIFF is a time-sensitive incentive program geared toward channel partners to boost sales activities, simultaneously strengthening relationships between manufacturers and resellers. The main reasons for creating SPIFF programs are to improve...

Accelerating Partner Pipeline

Latest Resources
The Top B2B Brand Awareness Secrets
Today, the world of marketing is obsessed with metrics and conversion rates. Due to the increased demand for measurable results, brand awareness often gets overlooked. While it is more difficult to measure brand awareness tangibly, it’s still critical for B2B brands....
The Great Covid Migration and Changing Customer Geographies
The traditional office model is a thing of the past. Organizations and end customers alike flipped the switch on where they work over the last year and a half, pivoting to remote work configurations across the board. WFH has been a drastic shift, with companies...
Methods to Audit Your B2B Sales Strategies
Have your SQLs suddenly dropped? Or, maybe they’ve been stagnant for far too long without signs of growth? Driving sales is essential to running a sustainable, profitable business. Unfortunately, it can be frustrating when the same processes that have always worked...
13 Partner Program KPIs to Measure Channel Performance
BLOG POST 13 Partner Program KPIs to Measure Channel PerformanceNavigation Navigation Top KPIs to Track Active Pipeline Value Opportunities Per Partner Number of Partners Newly Enrolled Training Completion and Activation Rates Active vs Pending vs Inactive Partners...
5 B2B Lead Generation Strategies that Work
Most buyers utilize digital channels when they start researching upcoming purchases. This presents unique challenges for B2B marketers tasked with sifting through millions of views and conversions to find highly qualified leads. Choosing the wrong marketing strategies...
How to Optimize Partner Experience – Interview with Dan O’Leary, Director of Partnerships at Box
Dan O'LearyDirector of Partnerships at Box Allbound met with Dan to understand how to create a world-class partner experience. Continue reading to learn more about: • How to create an unforgettable partner experience• Everboarding - what it is and why it's crucial...
How to Measure the ROI of Your Partner Marketing Campaigns
One of the most effective ways to reach a larger audience and increase sales is to leverage your partner ecosystem through marketing campaigns. A lot of activity goes into these campaigns and tracking them through your partner portal gives the insights needed to...
Co-Marketing Activities and Ideas for Joint Promotion
Partners make everything better, and marketing is no exception. Co-marketing is an impactful strategy used by organizations to reach a broader audience or break into a new market. Together with partners, you can drive incredible results that would otherwise be...