Did you know SaaS is growing? Big time. SaaS revenue is predicted to reach $106 billion in 2016, a 21% increase over projected 2015 spending. Channel sales in SaaS companies is starting to grow some legs, and is allowing mutually beneficial partner relationships to progress both companies.
We’re not the only ones talking about it; Tomasz Tunguz, a venture capitalist at Redpoint, also sees the benefits and lack of evolution in the channel market. Don’t get left behind, make sure you’re prepared to grow your SaaS with channel sales.