3 Tips for Forming Strategic Alliances That Stand the Test of Time

Alliances are by no means a novel concept in the world of sales. As companies grow, they often find themselves turning to partnerships to create mutually competitive advantages for both parties involved. However, the problem with partnerships is discerning whether they’re actually strategic or not.

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Why Sales and Marketing Alignment Is the Key to Channel Success

The business world has fallen into this idea that sales and marketing are two entirely separate pursuits. The different job descriptions, different skill sets, and different managerial hierarchies all help further ingrain this illusion—but an illusion is exactly what it is.

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The Allbound Podcast: Sales Trend: Channel Partners Over Direct Sales

John Sekevitch, President at CyberSolutions.io, joins me, Jen Spencer to discuss the channel from the point of view of the partner, conflict between direct and indirect sales, making your partners money, customer experience ownership and more on this episode of The Allbound Podcast.

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How to Make Your Channel Partner Onboarding a Success

Onboarding is, inarguably, one of the most important steps in establishing channel partner relationships. The old idiom that first impressions are the most lasting is a cliché for a reason. A subpar partner onboarding experience can jeopardize a relationship before the honeymoon—and even worse, send a partner running for the..

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Getting Channel Ready: Building Indirect Sales Channels in the Subscription Economy

 

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The Allbound Podcast: Creating a Channel is a Company-Wide Effort

Kevin O’Brien, Vice President of Strategic Alliances at JazzHR, joins me, Jen Spencer to discuss challenges when starting a channel program, scaling and tiering, creating a culture of partnership and more on this episode of The Allbound Podcast.

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7 Questions to Evaluate Your Partner Management Software

There are a ton of partner management software and tools out there purporting to be everything you need to rev up your partner relationships and turn your program into a revenue-generating giant. But not every piece of channel management software lives up to its promise.

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Should Channel Partners Be Responsible for Your Customers' Success?

In the past, channel partners often focused on transactional activity. In fact, up to 85–90 percent of channel relationships were transactional a decade ago. These relationships did very little to inspire channel-vendor loyalty, very little to boost vendors’ products and brands, and very little to foster the customer..

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The Allbound Podcast: How to Simplify Your Pivot; Use the Channel

Tony Fox, Vice President of Sales and Development of Channel Partners at bswift, joins me, Jen Spencer to discuss protecting your brand by choosing the right partners, solutions partners vs channel partners, business acumen and more on this episode of The Allbound Podcast.

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