Defining Sales Productivity for Partners So You Can Improve It

Time is a valuable, but finite, resource. It’s also the easiest resource to waste. And many sales professionals may think that time is something that they never seem to have enough of. True, time is something we cannot control, but we can make the most of our time as sales professionals—and maximize both our efforts and our..

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Why Partner Programs Are Great with Jamie Shanks

So you want to know why partner programs are great? We could tell you a hundred reasons, and we have; here, here and here. But we want you to hear it from channel experts in your industries, in your roles, in your shoes. Hear from the CEO of Sales for Life, Jamie Shanks, as he kicks off our video compilation of advice, views..

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The Allbound Podcast: Teaching Partners New Tricks

Zach Selch, VP of Global Sales at PharmaJet joins me, Jen Spencer to discuss partner channel goals, growing a channel, timing for collaboration, educating your partner sales reps and more on this episode of The Allbound Podcast.

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How to Build a Marketing Stack that Actually Helps Channel Sales

The combination of software products and technologies used by your marketing team is called your marketing stack. In theory, these tools are aligned around sales cycles and work to empower your reps to improve activities and drive success.

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Successful Strategic Alliances: J.C. Penney and Sephora

Perhaps you’ve walked into the main level of a J.C. Penney recently and noticed something in the middle of the store that seems a bit off brand: the signature black and white stripes of another shopping mall staple, Sephora. As it turns out, J.C. Penney was missing a critical hook for its target demographic: fashion-forward..

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How to Gauge Whether or Not Your Channel Partners Are Improving

We hate to break it to you: Your partners have priorities other than simply selling your product. As resellers for numerous brands, channel partners interface with numerous companies at any given time. And it goes without saying that partners prefer to interact with vendors that provide the path of least resistance.

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The Allbound Podcast: The Best Partners Are The Best Students

Brian Signorelli, Director of the Global Sales Partner Program at HubSpot joins me, Jen Spencer to discuss adding value to your partners, channel best practices, identifying good partners from the start and more on this episode of The Allbound Podcast.

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Beyond the Partner Portal: Why SaaS Deserves More

These days, software as a service (SaaS) isn't a far-out techie concept the way it may have seemed just a few years ago. It's a broadly accepted, widely adopted paradigm for software deployment and management in businesses of all sizes. In a surprisingly short period of time, it has changed the way people work, and it's also..

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Channel Management and Time Management: Streamline Your Workday

What would you do with one more hour in your day?

An even better question is “How can you find ways to carve that additional hour or more out of your day?” A pretty simple way to give you that extra hour is to make some slight adjustments to how you work with your channel partners—changes that will only spur the success of..

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