Over the course of the last year, you’ve heard a consistent message from me and our team here at Allbound: Traditional partner sales and marketing, and many of the systems behind them, are broken. Because of this, Allbound’s vision since day one has been to reinvent the economics of partnership by empowering people and businesses to successfully grow together.
Since our launch, we have taken our leadership role in disrupting and modernizing indirect sales quite seriously — with the explicit purpose of helping to establish and further the exchange of best practices for our maturing, yet oftentimes laggard industry.
In 2016, we’re excited to launch the first and only conference focused 100% on digital innovation and disruption in channel sales, marketing and customer success— and it’s for both vendors AND their partners. We call it CO:LLABORATE.
The decision to build and market an industry conference is intentional, serving as a sign that our thought leadership efforts are separate but equal to the efforts we put forward in building cutting-edge technology. With that, you will never hear an Allbound sales pitch at any point during CO:LLABORATE unless you choose to seek it out.
This determined focus on channel collaboration and community is what has catalyzed the excitement behind CO:LLABORATE, and as a result, we’re experiencing an exciting movement for growth, with attendance of our marquee conference expected to cross 500 attendees in 2016.
As more and more companies are investing in sales and marketing partners as a critical engine for business growth, CO:LLABORATE aims to become the definitive destination for the exchange of best practices, venues for networking and career growth, and the celebration of an evolving job function.
Charles Layne, president of Signature Technology Group, a Tech Data Company, recently shared this following message in my article featured on salesinitiative.com: “The channel as we know it is completely shifting - it really is a revolution vs. a natural evolution. As partners end user’s become more savvy and their infrastructure moves to closer to a hybrid of on and off premise cloud-based subscription models, the partner ecosystem will need to continue to adapt. They'll need to be there with the right tools to help guide, engage and form deeper relationships with both buyers, lines of businesses and the overall customer experience. And as suppliers we will need to support our partners by providing the right tools, the right training, and high-value sales, marketing and customer success content in real-time."
If you are marketing or selling goods or services through a customer-facing partner unit, or otherwise want to align your brand with the Partner Sales Acceleration movement, we encourage you to take a look at our prospectus here to learn about our partnership offerings for 2016.
We are strong believers in the power of indirect sales and marketing channels as a transformational vehicle for accelerated company growth and profitability, as well as for making your customers more successful, and are honored to have CO:LLABORATE be where the conversation for our industry takes place.
I look forward to the prospect of having you join us on this journey in our hometown of Phoenix, Arizona, this November. Learn more here.