Is Content Marketing Working Within Your Channel?

Posted on August 31, 2015

By Jen Spencer

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Applying Content Marketing Strategies to Indirect Sales Environments

If you’re a marketing professional, it’s extremely likely that you’re doing some kind of content marketing. In fact, according to the 2015 B2B Content Marketing Report, nine out of ten marketers have a content marketing strategy and 70% of marketing teams are producing and spending more on content than ever.

(Side note: I’d personally like a few minutes with that one marketer not using a content marketing strategy.)

If you’d like, I invite you to research “why content marketing works.”

Go ahead. Or here, let me Google that for you.

It’s no surprise that content marketing is thriving in the direct sales world, but when it comes to marketing and selling within a partner channel, suddenly those content marketing strategies break down.

Why?

Marketing within a partner channel can be complicated. Often you’re juggling multiple brands and multiple value propositions, and consistency becomes a challenge as you are yet another step removed from your target audience.

Here’s the thing: It doesn’t have to be this complicated.

The content marketing strategies that are generating high quality leads for your direct sales team can just as easily work within your partner channel.

Don’t believe me? Give me 15-minutes of your time, and I’ll show you how to take your killer content marketing plans and make them work for you over and over again within your channel.

Jen Spencer

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