Okay. Let’s have a serious chat about your channel and data. I’m going to sum it up in two words:
Listen, we all know the channel is complex and in dire need of innovation. But do we really need to keep overcomplicating? Over the last few years, I’ve seen buzzwords like “partner automation” and “data science” and “mobile app” serve-up a big helping of buzzkill for business after business, channel after channel.
Isn’t it time to simplify? To focus not only on the manufacturer, like traditional PRM, but also on the partner rep who is face-to-face with your customer? To close the loop?
And believe me, the LAST thing you need is another tool, another utility, another app, another portal, ANOTHER line item on your budget. You'd BETTER be a scientist to manage all that!
No PhD required.