In recent years, video content has become increasingly popular. Video marketing popularity is growing with it. Studies have shown that users watch around 500 million hours per day—on YouTube alone, which is now the second largest search engine on the web. Video dominates all of the major social media platforms and has consequently become an essential component in most brand marketing strategies.
In fact, 81 percent of businesses use video as a marketing tool, and many of those who don’t currently use video for marketing efforts are planning to start. Basically, if you aren’t leveraging video in your content library and making it available to partners on your PRM platform, then you’re doing something wrong. If you’re disregarding video as a marketing tool, chances are you’re missing out on significant traffic and conversion opportunities as a result.
In fact, 81 percent of businesses use video as a marketing tool, and many of those who don’t currently use video for marketing efforts are planning to start.
By creating video content, you can provide your partners with the tools they need to be successful. Video marketing is popular because video is a versatile and engaging format that users find easy to digest—and certainly one that your partners will appreciate on your PRM platform. However, when you’re exploring any new type of marketing, getting started can be daunting.
What are some of the best practices for sharing video marketing on your PRM platform? We’ll share a few tips and tricks to help you get started.
First things first: make a plan to help guide your video marketing efforts. What are your goals? Identify who your audience is and who your speaker will be. (Don’t forget to clear it with your intended speaker early on.) Draft a video script and work directly with your speaker to finalize it. Then you can map out the next steps and plan when and how you will roll out your new video content to all of your partners on your PRM platform.
When a video tells a story, viewers are more engaged and better able to retain the information. For some reason, our brains simply have an easier time processing stories than random facts. It helps when viewers can form emotional connections and become invested in the story, as this makes them more attentive while watching the video. Make sure that the story is crafted in a format that will make it easy for your partners to apply to their prospects’ challenges, as this will be more personal and relatable to viewers.
When it comes to video, it’s almost always a good idea to keep it short and sweet. Grab your viewers’ attention from the very beginning to ensure that they will stick around for the entire length of the video. Because the average viewer has a relatively short attention span, it’s a good idea to tell your story in its entirety without letting it go on for too long. Your partners are looking to form connections and make an impact with their prospects, so be sure to keep them in mind when deciding how long your video content should be.
Once you’ve created your first piece of video content, add it to your PRM platform for your partners. Mix it in with your articles, e-books, photos, and other content to reach partners in a new, visually appealing way. You should also make sure that your video content is available for your partners to view and share with their prospects.
Are you looking for a way to effectively manage your partner relationships? Request a demo of Allbound’s video-enabled PRM platform to learn how we can help you build a successful channel partner program and provide your partners with the tools that they need to achieve success.