5 Tips to Prevent Channel Conflict

By Tori Barlow | November 13, 2019

Even for the most channel-centric companies, partner conflict is inevitable. Conflict can occur for various reasons such as pricing, poor communication, or even deals poached by the direct sales team....

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Our First WOTC West–2019

By Tori Barlow | May 23, 2019
WOTC west 2019

“Courage + dreams = success” -Marlee Matin This past week at Women in The Channel West 2019 was inspiring and motivating. The two days in Palm Springs, CA included break...

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How to Evaluate a Prospective Partner: the Method of Website Traffic

By Tori Barlow | May 1, 2019

There are many reasons why a partnership can fail, and there is only one way to prevent it: carry out a proper analysis beforehand. Accurate data will always be more...

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How to Measure Content Marketing Success for Your Channel Partners

By Tori Barlow | November 14, 2018

Marketing is all about building brand awareness and customer engagement in order to turn leads into customers, and channel marketing is all about achieving cost efficiency while reaching end users...

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