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Tori Barlow
Articles by Tori Barlow
The Top B2B Brand Awareness Secrets

The Top B2B Brand Awareness Secrets

Today, the world of marketing is obsessed with metrics and conversion rates. Due to the increased demand for measurable results, brand awareness often gets overlooked. While it is more difficult to measure brand awareness tangibly, it’s still critical for B2B brands....

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How to Level Up Your Marketing Enablement Strategy

How to Level Up Your Marketing Enablement Strategy

Today’s solution providers must swiftly evolve their business models in response to the shifting buyer’s journeys. The dramatic increase in the number of digital touchpoints a prospect has is one of the major shifts in the buying process. A key component of your...

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7 Keys to Creating a Channel Content Strategy

7 Keys to Creating a Channel Content Strategy

"Focus on the existing messages made for your ideal customer, then vary it toward the audience of your partners."Your channel marketing strategy has a big job. It needs to account for your Direct Sales customers while indirectly connecting with new audiences through...

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Tips and Tools for Building a Channel Content Library

Tips and Tools for Building a Channel Content Library

A well-organized, centralized content library empowers your channel partners to confidently represent your brand and offering. Whether it be training tools or customer-facing content, a content library provides critical resources for your partners to sell effectively...

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