Even for the most channel-centric companies, partner conflict is inevitable. Conflict can occur for various reasons such as pricing, poor communication, or even deals poached by the direct sales team....
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“Courage + dreams = success” -Marlee Matin This past week at Women in The Channel West 2019 was inspiring and motivating. The two days in Palm Springs, CA included break...
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There are many reasons why a partnership can fail, and there is only one way to prevent it: carry out a proper analysis beforehand. Accurate data will always be more...
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Marketing is all about building brand awareness and customer engagement in order to turn leads into customers, and channel marketing is all about achieving cost efficiency while reaching end users...
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