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Tori Barlow
Articles by Tori Barlow
Channel Partner Awards Worth Entering | Allbound

Channel Partner Awards Worth Entering | Allbound

Receiving industry awards is a powerful indicator of success. After all, being recognized by your peers for your partner management skills or the quality of your partner program is both fulfilling and can help you gain more notoriety. Other benefits of winning channel...

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Perfect Your Partner Management Framework | Allbound

Perfect Your Partner Management Framework | Allbound

A partner sales program runs like a well-oiled machine when supported by a robust framework. It’s never too early to build or reinforce the skeleton on which your partner strategy can thrive in the short and long terms. Make sure that your partner management framework...

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Advanced Ideas for Increasing Channel Sales in 2022

Advanced Ideas for Increasing Channel Sales in 2022

Most channel sales professionals didn’t meet their goals in 2021; by no coincidence, many of these same industry leaders hadn’t yet implemented automation or critical strategies for increasing sales. However, 2022 is a fresh year, and channel professionals are working...

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Channel Partner Marketing Plan Checklist

Channel Partner Marketing Plan Checklist

  Channel partner marketing is an effective way to expand your reach, enrich a partnership, and generate more leads. While there isn’t a one-size-fits-all partner marketing plan, you can utilize a baseline process for establishing your strategy with each channel...

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2022 Channel/Marketing Benchmark Survey

2022 Channel/Marketing Benchmark Survey

96% of B2B leaders expect to increase revenue directly attributed to their partner ecosystems B2B executives are nearly unanimous in their expectation that indirect sales and marketing programs will drive more revenue in 2022. Fully 96% of respondents to the second...

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MDF Program Management Best Practices

MDF Program Management Best Practices

Marketing Development Funds (MDF) are the dollars companies put towards their channel partners to help them produce meaningful results. Channel-centric companies usually use MDFs for: Conferences and tradeshows Advertising and increased web presence   Direct mail or...

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