Even for the most channel-centric companies, partner conflict is inevitable. Conflict can occur for various reasons such as pricing, poor communication, or even deals poached by the direct sales team....Read More →
“Courage + dreams = success” -Marlee Matin This past week at Women in The Channel West 2019 was inspiring and motivating. The two days in Palm Springs, CA included break...Read More →
There are many reasons why a partnership can fail, and there is only one way to prevent it: carry out a proper analysis beforehand. Accurate data will always be more...Read More →
Marketing is all about building brand awareness and customer engagement in order to turn leads into customers, and channel marketing is all about achieving cost efficiency while reaching end users...Read More →
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