ATLANTA - Aug. 25, 2021 - Allbound, a world-leader in partner relationship management technology, has announced the debut of its innovative European-based PRM hosting capabilities based on changes in data privacy related to Schrems II & Privacy Shield. The...
G2Crowd, the business technology industry’s most trusted review website, released its Summer 2021 Report on Partner Relationship Management (PRM) Software. Allbound continues to surge forward by being titled a leader in the Summer 2021 Grid® Report based on responses...
Managing your channel partners is a significant undertaking. There’s a lot to keep in mind, from providing fresh content to registering new deals and offering SPIFFs. Using channel management software can help you streamline the management of your existing channel and...
The Partner Channel Podcast Episode #28 Picking the Right Portal for Your Partners Show SynopsisIn his debut Partner Channel Podcast episode, Meshach Amuah-Fuster sits down with Glenn Robertson from Purechannels to discuss how to pick the best partner portal for your...
One of the most effective ways to reach a larger audience and increase sales is to leverage your partner ecosystem through marketing campaigns. A lot of activity goes into these campaigns and tracking them through your partner portal gives the insights needed to...
A well-organized, centralized content library empowers your channel partners to confidently represent your brand and offering. Whether it be training tools or customer-facing content, a content library provides critical resources for your partners to sell effectively...
Allbound has created a sample template of a SaaS referral partnership agreement to help streamline partnership operations for the SaaS community.
You have the email addresses of current and prospective partners, so now it’s time to put them to good use with a targeted newsletter. When done correctly, a channel partner newsletter can inspire program enrollment and partner engagement. When done haphazardly, it...
Aligning your channel partners with the rest of your organization is challenging but necessary.Your channel partners are technically an external sales team, but how they collaborate with your departments is critical. Maybe you rely on the channel fully to generate...
Economic uncertainty is causing many organizations to double-down on marketing efforts. Channel marketing activities are becoming increasingly valuable within hyper-competitive verticals like technology and software. For companies that rely on channel partners to...
"Focus on the existing messages made for your ideal customer, then vary it toward the audience of your partners."Your channel marketing strategy has a big job. Â It needs to account for your Direct Sales customers while indirectly connecting with new audiences through...
 / SmartBug Media​Ah, the funnel. For marketers, the funnel represents a process that, hopefully, results in a torrent of customers. The concept of a marketing funnel relies on attracting and securing a whole bunch of leads. Many will drop off along the way, but the...
Marketing Development Funds (MDFs) are the dollars companies put towards their channel partners to help them produce meaningful results. Channel-centric companies usually use MDFs for: Conferences and tradeshows Advertising and increased web presence  Direct mail or...
