3 Ways to Boost Channel Sales Through Better Marketing Content

Do you remember when we talked about how 2016 was going to be the year of content marketing? Well, more than a year has passed since we wrote the blog in question—and content marketing is still, undoubtedly, a key component to channel sales success.

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Which Comes First: Starting a Channel Program or Buying Partner Management Software?

New to the world of channel sales? First off, welcome—and know that you’ve made a wise choice. As the world of sales continues its rapid evolution, you know it’s important to grow just as quickly. With this in mind, you’ve probably already started thinking about your next steps.

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Sales Acceleration Technology in 2017: 5 Things You Need to Know

What is sales acceleration technology? In case you missed it, it’s an expansion of sales enablement—a term that’s become as ambiguous as it is unsubstantial. According to a 2016 HubSpot sales enablement report subtitled An Expensive Failure, annual spending on sales enablement and sales training has risen past $66 billion - ..

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Partner to Partner: When Channel Partners Form Profitable Relationships

More so than ever, the sales landscape is built on networks and relationships that enable companies and individuals to support each other to achieve strategic goals. Thanks to an increase in technology and tools, as well as a proverbial leveling of the playing field, channel partners can communicate, collaborate, and benefit..

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Getting Channel Ready: Building Indirect Sales Channels in the Subscription Economy

 

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How to Calculate Your Channel Velocity Rate (and What It Really Means)

Over the last several years, and especially since the onset of the “subscription-as-a-service” economy, we’ve seen an onslaught of new metrics and KPIs by which executives are tracking not only the growth of their business, but also just as importantly, the speed at which it’s growing. Why, you ask? Well, because revenue..

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Customer Success and Channel Partners In Today's SaaS Ecosystem

This past week, Emilia D'Anzica, Vice President of Customer Engagement at WalkMe, joined me for a fireside chat-style webinar where we talked about two things, and two things alone: channel partners and customer success.

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Direct vs. Indirect: 4 Factors for Determining the Right Revenue Ratio

With all the news and data proliferating online about just how much channel partners can help a business grow and thrive in the subscription economy, it’s only natural to start wondering just how big of a role the partners should play in your business, no matter what you’re selling. Should it make up 10 percent of your..

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3 TED Talks Every SaaS Executive Should See

One of my favorite things about business, and SaaS inparticular, is that the skills that distinguish a good executive running a steadily growing company from a great one running at hypergrowth depend well beyond basic product knowledge and strategic acumen. The exact same can be said about running a successful partner program

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