Understanding the Shift From Partner Relationship Management

By Ruli Garcia | August 15, 2017

Traditional partner relationship management (PRM) in theory was exceptional, in that it was designed to keep partner sales teams organized and productive. However, instead of providing a springboard for the...

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How to Effectively Leverage Automation to Scale a Successful Partner Program

By Ruli Garcia | April 27, 2017

You’ve gotten your partner program out of the pilot stages. With high-quality partners working on your behalf and weaving your solution into the fabric of their clients’ enterprises in a...

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