For the longest time, channel partner recruitment put vendors in the driver’s seat. However, with the rise of digital channels and the inbound perspective on marketing, partners are able to be...
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New year, new partner program? With a new year upon us, it makes sense that many organizations are setting performance goals and making business resolutions for 2019. While goal setting...
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Tis’ the holiday season, the time to be merry, the time to show appreciation. Since your partners can highly impact your business, it’s important to show them appreciation, especially...
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Are you ready to launch a PRM? It seems that every tool out there can help you in some way, but how can you tell if the benefits outweigh the...
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The 4 Types of Channel Marketing Partners Navigating the world of channel marketing can be tricky, especially when common industry terms overlap. You might find yourself discussing partnership strategy,...
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Marketing is all about building brand awareness and customer engagement in order to turn leads into customers, and channel marketing is all about achieving cost efficiency while reaching end users...
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