Sunir Shah, Founder and President of The Small Business Web, joins Nicki Kamau to discuss improving partner relationships by treating the partner as a customer, the disconnect between SaaS and the world, the opportunity for channel sales to expand and more on this...
Technology in the channel is great. When it works. The right channel sales tools help teams achieve channel key performance indicators (KPIs). And when a channel team is hitting its KPIs, this increases channel sales and boosts company revenue. The best tools...
Channel experts in your industry, role, and shoes, let you know why they think partner programs are great. Hear from the Director of Channel Marketing at erwin, Liz Lederer, as our fifth featured channel expert on our video compilation of advice, views and anecdotes...
Channel experts in your industry, role, and shoes, let you know why they think partner programs are great. Hear from the Director of Partner Strategy and Marketing at Concerto Cloud, Rochelle Coleman, as our fourth featured channel expert on our video compilation of...
Diane Krakora, Principal at PartnerPath, joins me, Nicki Kamau to discuss partner profitability, structuring a channel program, three things that partners care about and more on the 41st episode of The Allbound Podcast. Tell us about a company that you’ve...
We talk about channel strategy a lot on the Allbound blog. And for good reason. When it comes to channel marketing, it’s essential to create a process that provides your partners with the right content and materials they need to easily sell your product. This requires...
Channel experts in your industry, role, and shoes, let you know why they think partner programs are great. Hear from the Strategic Alliances and Account Manager of Vidyard, Tom Rozdeba, as our third featured channel expert on our video compilation of advice, views and...
For those without a clear strategy, recruiting and retaining channel partners may seem like a gamble. After all, you don’t want to put in all the work to find partners, onboard them, and then lose them in three months. For those with doubts, we’re here to say that...
Channel experts in your industry, role, and shoes, let you know why they think partner programs are great. Hear from the Channel Partner Manager of Uberflip, Adrienne Coburn, as our second featured channel expert on our video compilation of advice, views and anecdotes...