Whether you’re brand new to a company, or are taking a new role at your existing employer, the first six months on the job are critical to building your personal brand. If you crush it, you’ll be able to leverage your success, even if mistakes are made. However, if...
Technology in the channel is great. When it works. The right channel sales tools help teams achieve channel key performance indicators (KPIs). And when a channel team is hitting its KPIs, this increases channel sales and boosts company revenue. The best tools...
We talk about channel strategy a lot on the Allbound blog. And for good reason. When it comes to channel marketing, it’s essential to create a process that provides your partners with the right content and materials they need to easily sell your product. This requires...
For those without a clear strategy, recruiting and retaining channel partners may seem like a gamble. After all, you don’t want to put in all the work to find partners, onboard them, and then lose them in three months. For those with doubts, we’re here to say that...
Perhaps you’ve walked into the main level of a J.C. Penney recently and noticed something in the middle of the store that seems a bit off brand: the signature black and white stripes of another shopping mall staple, Sephora. As it turns out, J.C. Penney was missing a...
It's hard to imagine a day going by—at home or at work—in which we don't interact with social media. Social media has become the primary way many people get news, seek out products, and register their enthusiasm (or disdain) for brands. And just as it's become...
Alliances are by no means a novel concept in the world of sales. As companies grow, they often find themselves turning to partnerships to create mutually competitive advantages for both parties involved. However, the problem with partnerships is discerning whether...
Content serves many purposes in channel marketing. However, customer engagement is arguably the primary component when developing a content strategy. Engagement informs you and your team that your content is relevant and that you are responding to your target...
We have finally gotten our SaaS in gear — and beginning on Friday, March 24, we will start sending out more detailed communications around the Allbound product, tailored specifically for our system managers and administrators. WHAT TO EXPECT: Allbound System Release...