How to Build Brand Loyalty with Partners


The Loyalty Effect states that “Making loyalists out of 5% of customers would lead, on average, to an increased profit per customer of between 25% and 100%.

If such a small improvement in customer evangelism can so greatly impact your business, imagine how valuable the loyalty of your partners — your resellers,..

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Want Partner Loyalty? Start with the Channel Partner Wish List

I’ll start by telling you something you already know: most channel partners are supplier agnostic. And, since that’s the case, you, the supplier, must strive to foster partner loyalty to nurture and grow both your partners and your common customer base, and you can do so by harnessing the power of innovation and..

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Rallying Your Sales Channel Around Today's Customer

Research firm Gartner predicts that by 2020, customers will manage 85% of their interaction with the enterprise without interacting with a human.

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What Does Your Partner Onboarding Look Like?

Congratulations! You’ve gained a new partner. The hard work of procuring that partner is done and now it’s time to sit back and let the sales start pouring in, right? Sort of. First, you need to provide your partner with the tools and information to make selling efficient, and effective.

From campaigns and educational..

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