5 Tips on Prospecting for Channel Partners Using LinkedIn

In the first quarter of 2016, LinkedIn had 433 million members. While this number is only expected to grow, it’s safe to say that the platform has become the primary social networking tool for businesses. Think that LinkedIn is a way to look for jobs and network with current and former co-workers? It is. But it’s so much more.

Read More
allbound_partner_success_kit

Meet #AllStar Jessica Sanchez: Allbound Director of Content Services

At Allbound we’re more than just a software company. We’re a team of passionate individuals working together to change the way sales and marketing is accomplished in the channel. Our content services leader is #AllStar Jessica Sanchez, Allbound’s meme-generating, gif-sharing, emoji-abusing driver of team collaboration and..

Read More

Meet #AllStar Jen Spencer: Allbound Director of Sales and Marketing

At Allbound we’re more than just a software company. We’re a team of passionate individuals working together to change the way sales and marketing is accomplished in the channel. Our sales and marketing leader is #AllStar Jen Spencer, Allbound’s community-loving, straight-talking, standard bearer of authenticity whose passion..

Read More

Meet #AllStar Kyle Burnett: Allbound co-founder and CTO

At Allbound we’re more than just a software company. We’re a team of passionate individuals working together to change the way sales and marketing is accomplished in the channel. Our technology leader is #AllStar co-founder and CTO Kyle Burnett, a pick-up-truck-driving, t-shirt-wearing, animal-loving evangelist of simplicity,..

Read More

How To Solve The Biggest Problems With Your Partner Sales Process

Within your partner sales process, you should be spending less time finding leads, and more time responding to specific questions. Customers are getting smarter, and that’s a good thing. In today’s distraction-filled world, the biggest problem with your partner sales process is getting the attention of today’s..

Read More

SaaS and Channel Sales [Infographic]

Did you know SaaS is growing? Big time. SaaS revenue is predicted to reach $106 billion in 2016, a 21% increase over projected 2015 spending. Channel sales in SaaS companies is starting to grow some legs, and is allowing mutually beneficial partner relationships to progress both companies.

Read More

Social Media and the Channel: Yay or Nay?

Social media. The great marketing buzzword of the decade. As a B2B supplier, should you develop a concrete social media strategy for your channel partners, or forego it for more traditional marketing methods?

Read More

2016’s Hottest Sales & Marketing Predictions for the Channel

Every year, the brightest minds in sales and marketing predict the trends that will flourish over the course of the next 12-18 months.2013 was the year of “real-time” marketing and the fading out of “campaigns."

Read More

The Growing Importance of Content Marketing in the Channel

According to Content Marketing Institute founder Joe Pulizzi, many companies in 2016 aren't going to master content marketing. Pulizzi says organizations are likely to "crash and burn" because they don't do content marketing right. At the same time, Owner Media Group CEO Chris Brogan says 2016 will be the year of content..

Read More